The makings of a high definition brand
How brands become brands when they think no one’s watching.
10. 02. 2014
How brands become brands when they think no one’s watching.
10. 02. 2014
As content marketing gains momentum, we find that we’re not having to work quite as hard explaining the principles to prospective clients. But one…
22. 09. 2011
I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working …
06. 04. 2011
“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook,…
21. 09. 2010
Ice the champagne: our ‘Margin Killers’ campaign for IBS has been shortlisted for the Best International Campaign category in this year’s B2B…
14. 07. 2010
Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived to fill the void in your life that you…
11. 06. 2010
Velocity, the London-based business-to-business marketing agency, ran out of tea today in an uncharacteristic demand forecasting error. The agency, which…
02. 06. 2010
A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of…
26. 04. 2010
We’ve been working with a great company called Nativ, who offer a digital video content management and distribution platform and service.
19. 04. 2010
Here’s something I hadn’t really thought about: the analogous relationship between B2B and haute couture. In fact, fashion in general. And marketing in…
17. 03. 2010
We did a fascinating interview with IT industry evangelist and FT.com columnist Ade McCormack yesterday (watch this space) and he shared some controversial…
18. 11. 2009
We’re often asked s for creative ideas that target ‘the C-suite’ – CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to…
13. 08. 2009
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