corporate-positioning

The makings of a high definition brand

How brands become brands when they think no one’s watching.

10. 02. 2014


Why you should give away the very thing you sell

As content marketing gains momentum, we find that we’re not having to work quite as hard explaining the principles to prospective clients. But one…

22. 09. 2011


Do the British prefer ‘muddling through’ to evidence-based B2B marketing?

I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working …

06. 04. 2011


The B2B Marketing Manifesto: hot off the press

“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook,…

21. 09. 2010


IBS campaign shortlisted for B2B Marketing Awards 2010

Ice the champagne: our ‘Margin Killers’ campaign for IBS has been shortlisted for the Best International Campaign category in this year’s B2B…

14. 07. 2010


Join the iClan

Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived to fill the void in your life that you…

11. 06. 2010


London-Based B2B Agency Runs Out of Tea

Velocity, the London-based business-to-business marketing agency, ran out of tea today in an uncharacteristic demand forecasting error. The agency, which…

02. 06. 2010


Cleaning up your B2B product portfolio

A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of…

26. 04. 2010


Nativ gets its mojo on

We’ve been working with a great company called Nativ, who offer a digital video content management and distribution platform and service.

19. 04. 2010


What fashion and marketing have in common

Here’s something I hadn’t really thought about: the analogous relationship between B2B and haute couture. In fact, fashion in general. And marketing in…

17. 03. 2010


Why CIOs don’t belong on the board

We did a fascinating interview with IT industry evangelist and FT.com columnist Ade McCormack yesterday (watch this space) and he shared some controversial…

18. 11. 2009


All CIOs (or CEOs) are not the same

We’re often asked s for creative ideas that target ‘the C-suite’ – CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to…

13. 08. 2009