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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "Corporate Positioning"

Why CIOs don’t belong on the board

We did a fascinating interview with IT industry evangelist and FT.com columnist Ade McCormack yesterday (watch this space) and he shared some controversial ideas about CIOs and IT departments being…

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Doug Kessler | November 18th, 2009 | no comments

All CIOs (or CEOs) are not the same

We’re often asked s for creative ideas that target ‘the C-suite’ - CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to sign…

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Stan Woods | August 13th, 2009 | no comments

Simple Steps To A User Focused Site

We never tire of building websites.  The sheer pace of technology change means we constantly push the barriers back.  No two projects are ever the same.

But the excitement is tempered…

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Neil Stoneman | April 20th, 2009 | no comments

The Disruptive Idea: that’s what it’s all about

There is so much written about the black art of marketing and even more written about digital marketing (or internet marketing).  Zillions of blog posts. Millions of white papers, books,…

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Doug Kessler | March 24th, 2009 | 4 comments

Postcreditcrunchism: marketing is the measure of all things

Every recession is a reckoning.  Seemingly untouchable business empires crumble and disappear practically overnight.  New ones, perhaps Richmond based, rise out the rubble.

This recession is no different.  The financial industry’s…

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Neil Stoneman | March 16th, 2009 | no comments

Zappos’ culture: paying employees to leave is great marketing

Saw a fantastic video online today that I thought I’d share.

It’s a presentation by Tony Hsieh, the CEO of Zappos, the US online retailer famous for shoes. He talks about…

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Stan Woods | December 5th, 2008 | one comment

Customer Value Propositions in B2B Markets

Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):

Its called Customer Value Propositions in…

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Doug Kessler | December 3rd, 2008 | no comments

Evel Knievel, corporate positioning & corporate message development

B2B tech companies are often run by engineers. Engineers are great at talking about technology, but not so great at translating the technology into business benefits that people actually believe.

Being…

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Doug Kessler | November 25th, 2008 | no comments

Recent papers

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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Doug Kessler | June 9th, 2009 | 14 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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Doug Kessler | March 12th, 2009 | 2 comments

The Benefit Hierarchy in corporate positioning & corporate message development

Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…

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Doug Kessler | November 25th, 2008 | 9 comments

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

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Roger Warner | July 10th, 2008 | 5 comments