Topic results for "Corporate Message Development"
Ghost in the machine: who should write your blog?
There’s a debate in the blogosphere about whether it’s right for a blog to be ghost-written, particularly one advertised as being written by a particular author. Rather than get exercised…
All CIOs (or CEOs) are not the same
We’re often asked s for creative ideas that target ‘the C-suite’ - CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to sign…
The Disruptive Idea: that’s what it’s all about
There is so much written about the black art of marketing and even more written about digital marketing (or internet marketing). Zillions of blog posts. Millions of white papers, books,…
Zappos’ culture: paying employees to leave is great marketing
Saw a fantastic video online today that I thought I’d share.
It’s a presentation by Tony Hsieh, the CEO of Zappos, the US online retailer famous for shoes. He talks about…
Customer Value Propositions in B2B Markets
Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):
Its called Customer Value Propositions in…
Evel Knievel, corporate positioning & corporate message development
B2B tech companies are often run by engineers. Engineers are great at talking about technology, but not so great at translating the technology into business benefits that people actually believe.
Being…
Recent papers
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
The Benefit Hierarchy in corporate positioning & corporate message development
Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
Riding the Hype Cycle
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
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The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Latest Papers
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
-
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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