The one word that should start every document
One magic word can improve the effectiveness of your marketing documents by 180%. Bet you can’t guess. Go on. Guess. Go on…
08. 08. 2016
corporate-message-development
Why ‘customer centricity’ is a cursed message
I’m getting pretty sick of ‘customer centric’ – the latest buzzword to pollute and distract good marketers.
12. 06. 2015
Why Hemingway was a man, not an app
Apps might fix your sentences, but they won’t fix your writing.
17. 02. 2014
The B2B Marketing Manifesto: hot off the press
“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook,…
21. 09. 2010
B2B summed up in two words: the writing’s on the road
B2B is a lot simpler than the gurus would have you believe. After all the e-tomes and blog posts and webinars it really all boils down to two words — and…
24. 06. 2010
Try to contain your excitement
Roger Warner, friend of Velocity and all-round PR guru, has flung open the doors to the Museum of Social Media. Before you all start planning an office…
24. 05. 2010
Cleaning up your B2B product portfolio
A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of…
26. 04. 2010
Ghost in the machine: who should write your blog?
There’s a debate in the blogosphere about whether it’s right for a blog to be ghost-written, particularly one adver
27. 08. 2009
All CIOs (or CEOs) are not the same
We’re often asked s for creative ideas that target ‘the C-suite’ – CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to…
13. 08. 2009
The Disruptive Idea: that’s what it’s all about
Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But…
24. 03. 2009
Zappos’ culture: paying employees to leave is great marketing
Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent…
05. 12. 2008
Customer Value Propositions in B2B Markets
Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still…
03. 12. 2008
