Topic results for "Corporate Message Development"
The B2B Marketing Manifesto: hot off the press
“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto…
B2B summed up in two words: the writing’s on the road
B2B is a lot simpler than the gurus would have you believe. After all the e-tomes and blog posts and webinars it really all boils down to two words -- and you can see them painted on almost urban street road in the land. When in doubt: look down.Try to contain your excitement
Roger Warner, friend of Velocity and all-round PR guru, has flung open the doors to the Museum of Social Media. Before you all start planning an office field trip…
Cleaning up your B2B product portfolio
A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of products or services into a few sensible buckets. It can be kind of tricky and isn't always intuitive but putting in the time to get it right is well worth it.Ghost in the machine: who should write your blog?
There's a debate in the blogosphere about whether it's right for a blog to be ghost-written, particularly one advertised as being written by a particular author. Rather than get exercised about whether this is right or wrong, the question is: can it ever work effectively? Find out what we think.All CIOs (or CEOs) are not the same
We're often asked s for creative ideas that target 'the C-suite' - CEO, COO, CFO, CIO and so on. It's natural because these guys are usually the ones to sign the cheques, particularly for significant purchases. But the question implies that these people are pretty much all the same in what they do and how they think and behave. In our experience, this isn't true.The Disruptive Idea: that’s what it’s all about
Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But a disruptive idea is probably the single most powerful weapon in the marketing arsenal. And most marketers spend far too little time generating them.Zappos’ culture: paying employees to leave is great marketing
Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent presentation from O'Reilly's Web 2.0 Summit here...Customer Value Propositions in B2B Markets
Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh): Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors call "Resonating Focus"...Evel Knievel, corporate positioning & corporate message development
Engineers take the leap from tech features to Big Business Benefits like Evel Knievel approached the Snake River Canyon: they fall down. Our Hierarchy of Benefits gives you a better way to do corporate positioning and corporate message development. It provides a practical solution: the Bridge (or, for the Tarzan in all of us: the Vine).Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
-
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
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