Velocity Partners » Copywriting Advertising Microsoft http://www.velocitypartners.co.uk B2B Marketing, Content Marketing and Technology Marketing Fri, 10 Feb 2012 12:27:14 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Microsoft gets it right http://www.velocitypartners.co.uk/2009/02/24/microsoft-gets-it-right/?utm_source=rss&utm_medium=rss&utm_campaign=microsoft-gets-it-right http://www.velocitypartners.co.uk/2009/02/24/microsoft-gets-it-right/#comments Tue, 24 Feb 2009 21:59:45 +0000 Doug Kessler http://www.velocitypartners.co.uk/2009/02/24/microsoft-gets-it-right/ We’ve given Microsoft some bad reviews here — especially for the “I’m a PC” ad campaign, so it feels only fair to give them some credit when they get it right.

The People-Ready Business TV work is excellent — everything “I’m a PC’ was not.  Its charming, quirky, fun to watch and somehow still connected to what Microsoft does for a living: help people do their jobs.  Nice microsite supporting it, too. This has what “I’m a PC” and the Seinfeld ad sorely lacked: authenticity and an IDEA.  Nice one.

Microsoft’s “People-Ready Business” ad campaign

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