content

Assuming the position

When content fails to make assumptions, it fails to divide an audience. Here’s why that’s bad.

17. 07. 2014


Only fools and prospects

Why just about everything in marketing compels you to treat your audience like they’re idiots.

27. 06. 2014


What’s an infographic?

Everybody’s doing infographics, but few people talk about the format: What it can and cannot do.

24. 06. 2014


The Velocity infographic challenge

Infographics are the hot visual format in content marketing. They’re also bloody hard to get right. Challenge’s on!

16. 05. 2014


The knowledge bubble

How tech marketers have everything to do with the tech bubble. And why more homework is all we have to stop the pop

29. 04. 2014


Exposed: the great lie of content marketing

It’s time to talk about the deep dark secret of content marketing. That it’s all built on a lie.

30. 03. 2014


Slidedocs and Blogshares: new formats for new needs

Two new marketing formats have just emerged as if from nowhere: the BlogShare and the Slidedoc. Here’s why.

25. 02. 2014


Why Hemingway was a man, not an app

Apps might fix your sentences, but they won’t fix your writing.

17. 02. 2014


Content clusters: why you need them

What’s between a landing page and a full content site? The Content Cluster, a useful tactic for content marketers.

04. 11. 2013


When Tweets fail to chirp

Why doing social media is not an end in itself. And some really good literature.

30. 10. 2013


The other C word: what makes great content marketing great

There’s a single ingredient you’ll find in every piece of great content. That’s what this is all about.


10 things I learned at Content Marketing World

Doug is just back from Content Marketing World. This is his random, retrospective report for those who couldn’t go.

17. 09. 2013