7 or 8 things every content marketer can learn from TED Talks
Like the best public speaking, every piece of content is first a performance. So what can we steal from the best public speakers? Ask the Head of TED.
26. 06. 2017
content-marketing
Let’s steal from the Airbnb City Guides
Airbnb are SO good at smart, useful, on-brand content – and their City Guides are a perfect example. Here’s what you can steal from them…
27. 03. 2017
6 examples of insane honesty in content marketing
6 (or more) great examples of the power of Insane Honesty in marketing: the art of putting your worst foot forward.
01. 03. 2017
The case for cojones in B2B marketing
Great B2B marketing takes cojones. So why the hell are we so conservative as marketers?
22. 02. 2017
On marketing myopia and metrics
Marketing myopia is a classic business challenge. But as content marketers, have we found a satisfactory answer to the big question it raises?
23. 08. 2016
The loneliness of the B2B marketing influencer
As a highly influential B2B content marketing influencer, I’m often asked how it feels to be so darn influential. This… is my story.
19. 04. 2016
Two ways to fail in B2B content marketing
There are two main ways to fail in your content marketing. One of them is the hidden path to greatness. Which are you committing?
23. 01. 2016
Let’s steal from great first lines
What content marketers can learn from the first lines of some of the world’s great novels.
04. 01. 2016
Content Marketing in the UK: 2016 Benchmarks, Budgets & Trends
Our response to the new study from the Content Marketing Institute: Content Marketing in the UK: 2016 benchmarks, budgets and trends.
09. 12. 2015
Let’s Steal From the Greatest Infographic Ever
Most B2B content marketing infographics suck. So what can we steal from one of the greatest infographic masterpieces of the genre?
07. 12. 2015
A content marketing chinwag with Ann Handley
Ann Handley was in town the other week and she was good enough to swing by Velocity HQ to chat about her life in B2B content marketing and her approach to…
23. 11. 2015
Why B2B case studies suck
Our clients use B2B case studies a lot. We often get asked to re-write existing ones. But if we’re really, like really, honest, we don’t ever get very…
