Topic results for "Content Marketing"
Social Success: a new content site for Salesforce.com
We’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and it’s all about helping…
Now THAT’s an infographic (most B2B infographics aren’t)
We’ve been huge fans of information graphics at Velocity ever since Edward Tufte self-published his brilliant ‘The Visual Display of Quantitative Information‘ book. But as the B2B marketing world…
Hackgate Technique: The Content Marketing Skill Part 2
A simple how-to of a powerful content marketing technique. Share thought leadership and boost online reputation management in a few a few quick steps.Why you should give away the very thing you sell
As content marketing gains momentum, we find that we’re not having to work quite as hard explaining the principles to prospective clients. But one objection does keep popping up…
Are you the bore in the corner?
When he was working for a big B2B company, Andrew Walker did a brave thing. He audited every piece of communication that his company put out, with a cold,…
Internet Marketing Strategy: a meaty new briefing for all marketers
If you’re feeling overwhelmed by all the change taking place in digital marketing – and all the blogs, eBooks, videos and research reports that try to explain it all…
In case you missed these B2B marketing guest posts
We’re big believers in doing guest posts on other marketing sites. It reaches new audiences, builds backlinks and boosts our page rank and overall search rankings.
The only bad…
Three content marketing vital signs
Does your site have a pulse? Here are three content marketing vital signs you should look at. Stat. The Dead Cat Toss. The Hourglass Figure. And the Jesus Pizza.The Shape of Play-For-Pay in B2B Marketing
What would it look like if creatives and content were rewarded only for the traffic and revenue they generated? Read on.B2B chalk talk videos: capturing your best experts
Even the smallest company has at least one guy who can tell its story really, really well. He’s the guy you always want to bring to important sales calls…
Do the British prefer ‘muddling through’ to evidence-based B2B marketing?
I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working here in the UK. Three reasons sprang to mind.Project Open Kimono 12: Re-purposing and atomising your content
This is typical: you put a lot of effort into a chunky piece of marketing content — then retire it, move on and start working on the next piece.…
LinkedIn Maps: your network visualised
We’re big infographics fans so when LinkedIn launched their new LinkedIn Maps tool, we were first in the virtual queue to have a play. The tool generates a colourful,…
How to inject urgency into your B2B marketing
We talk a lot about the Battle for Attention in B2B and about Buyer Attention Deficit Disorder and the relentless Mississippi of info-dreck that gushes through us all every…
B2B Marketing Analytics: Project Open Kimono
You might call us brave. You might call us stupid. But I like to think we're honest. Project Open Kimono is a warts and all look at how we plan our content marketing strategy for ourselves and, of course, for our clients.Ten Tips for Cross-Promoting your Content, Part II
As B2B marketing content libraries start to grow, we all need to think about how we cross-promote our content to people who have already engaged with us.How to structure a B2B argument
B2B marketing always comes down to building an argument; telling a story that leads to an inescapable conclusion: ‘You need to buy this, now.’ If your argument isn’t solid, the creativity of Björk and the budget of Nike will not move your business.IBS campaign shortlisted for B2B Marketing Awards 2010
Ice the champagne: our ‘Margin Killers’ campaign for IBS has been shortlisted for the Best International Campaign category in this year’s B2B Marketing Awards.B2B summed up in two words: the writing’s on the road
B2B is a lot simpler than the gurus would have you believe. After all the e-tomes and blog posts and webinars it really all boils down to two words -- and you can see them painted on almost urban street road in the land. When in doubt: look down.Avoid marketing intranet pitfalls
Here’s an eBook we’ve written and designed for our friends SmallWorlders, the people who create fun and social intranets for marketing teams. Since it's been up on the SmallWorlders website they've seen traffic increase 10 to 20 times the usual, which is pretty damn impressive.A stop-motion movie for ShipServ
My oh my have we been having fun over here recently! Long-term Velocity client and all-round legend John Watton from ShipServ asked us to produce a video to promote Pages, the maritime ‘Find Engine’.Cleaning up your B2B product portfolio
A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of products or services into a few sensible buckets. It can be kind of tricky and isn't always intuitive but putting in the time to get it right is well worth it.7 reasons B2B buyers share content without looking
Find out how you can get people to share your work before they've even taken a look.We explain ourselves – in infographics
As you’ll know if you got our newsletter we’re big fans of infographics over here. We got inspired by all of these and decided to have a go ourselves. This is…
‘Margin Killers’ eBook reaches 600 downloads
We didn’t mention this? We’ve been working with IBS, the wholesale distribution software experts, to produce a content series on the five big success drivers in wholesale distribution.…
You can have it done right, cheap, or quick. Pick two
Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a lot of agencies come up against. But perhaps these problems wouldn’t arise if we marketers explained ourselves properly.EPiServer uses market momentum to go public
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the planet and has delivered some really impressive numbers over the last few years.The rise and rise of B2B content marketing
Content Marketing is rivaling social media marketing in the hype stakes -- and for good reason. It may not be particularly new, but in the age of the informed buyer and zero-cost distribution (the Internet), it's what works in B2B marketing. The 2010 Content Marketing Spending Survey by Junta 42 confirms the trend (though anyone with a passing acquaintance with Twitter, LinkedIn or any B2B marketing blog won't need it confirmed)...IBS injects Velocity into turnaround
When we met them in 2009, IBS, the specialist ERP vendor, was in turnaround. They’d just finished a major restructuring to focus the entire global business on one sector, wholesale distribution, and asked Velocity to clarify their positioning, develop a new story and take it to market.2010 Content Marketing Trends and Predictions
Drumroll please... Introducing The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions -- a crowdsourced effort by "39 of the world's top B2B marketers, e-mail marketers and social media gurus" (including, erm, me). Ambal Balakrishnan, the tireless ClickDocuments founder, asked each of us a straightforward question, “What are key marketing trends and predictions for 2010?”Should free B2B content hide behind a form?
The debate rages on: is it better to ask people to fill out a form to download your content (chasing shy people away) or maximise downloads and go without…
Our New Year’s B2B Marketing Resolutions
Inspired by Neil’s resolution “to eat breakfast every morning”, I got everyone at Velocity to give me their B2B marketing resolutions. So here are…
Low-tech videos for a high tech product
We love these Google Features videos on YouTube. Most tech demonstration videos are all high-tech flash with little icon men and screen shots and slick animations. These are the…
You can’t have a conversation when you use a megaphone
Most B2B marketing organisations are set up for interruption-based, broadcast style communications and this traditional approach to marketing consumes 80-90% of the budget. This is strange in a world where there's been a dramatic shift from megaphone marketing to listening and engaging in conversations. There's need for a new type of marketing professional called a content strategist. Do you agree?Quick Case: when content goes social
It's been about four months since we published the B2B Content Marketing Workbook and we thought we'd report back on how the campaign has worked so far. It was the first time we've used social media as a vector for our content marketing and so makes a nice case study.Ghost in the machine: who should write your blog?
There's a debate in the blogosphere about whether it's right for a blog to be ghost-written, particularly one advertised as being written by a particular author. Rather than get exercised about whether this is right or wrong, the question is: can it ever work effectively? Find out what we think.Why ShipServ won a 2009 CRM Market Award
Once again, ShipServ has 'scooped' a marketing award (why are awards always scooped?) -- this time the 2009 CRM Market Awards run by CRM Magazine. ShipServ, piloted by CMO John Watton, won a CRM Elite Award given to customer implementations that push new boundaries. The judges recognised ShipServ "for its holistic use of Marketo, Salesforce.com, and social media" -- including viral video, eBooks, Twitter and a LinkedIn group (we're kind of proud of our work on all these).The Web Form Wall
It's a perennial debate: give your content away with no registration (web form), or force people to give you their details to get the goodies. Both arguments are compelling and both approaches have penalties...V Shortlisted for Glittering B2B Gong
We’re pleased as Punch to have been shortlisted for a B2B Marketing Magazine Award for our recent work with ShipServ. It’s hard to come over all surprised about it –…
The white paper is dead…or is it?
I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they're getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. So click here to find out whether they changed my mind...The Content Marketing Workbook
It's here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. Come and get it!Watch the Velocity web seminar on Content Marketing
Stan just presented our web seminar with B2B Marketing magazine, called "Content Marketing: Thought Leadership in a Web 2.0 World". Seemed to go really well. Over 130 people attended and the feedback was excellent. The seminar is based on our imminent Content Marketing Workbook, which you'll be able to download from this site very, very soon...ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′
We swelled with pride yesterday when our client ShipServ won First Tuesday's prestigious 'Most promising Internet Company in the UK 2009' award.
Web personas and Mind Maps
Like most good digital agencies, we've been exploring web personas for a while and we've found them to be a critical aid to great site design. If you do them thoroughly, personas mean you can develop better sites faster, ones that meet the needs of your customers, prospects and other stakeholders more effectively. They force everyone to think about what users might actually want to do when they visit your site and then shape the design accordingly.Simple Steps To A User Focused Site
We never tire of building websites. The sheer pace of technology change means no two sites are the same. But the same old battles are usually just round the corner.New media frenzy: the medium is just the medium
It's an exciting time to be in the communications business. It's not just that there are so many new ways to reach people. It's also that we get to watch as each of these new media gropes for its place in the communications ecosystem. But all this new media is still powered by the same thing...Twitter in B2B – a Velocity Slideshare
In the last few months, Twitter has shot from being a cult web app to a full-blown global fad. Celebrities are doing it (Stephen Fry has 361,225 followers as of today); businesses are doing it (not just techie ones either); bloggers are doing it; and, yes, lonely people are doing it. ShouldB2B marketers be doing it?Postcreditcrunchism: marketing is the measure of all things
The history books will look upon the credit crunch as an agent of dramatic change. Marketing, for one, will never be the same again. It's probably for the best.Cross-fertilisation in social media:
tweet my post and I’ll post your tweet
Social media is a whirling tornado of content and comment. Throw a new white paper into it and, if you're lucky, it gets tossed around in the vortex, throwing bits off into Twitter tweets, blog posts, comments and backlinks. This cross-fertilisation can feel distressingly self-referential but that's really the source of social media's power...
Atomizing your content: your B2B social life
Web marketing used to be all about driving traffic to your website. Now, it's also about driving your content out into the wider web to see who trips over it, links to it, re-tweets it, rates it, comments on it, shares it and (of course) follows the backlinks back to your site. This social media is becoming increasingly important in digital marketing. At Velocity, we have content all over the place, including...Digital Velocity in eight tweets: accelerate your online engagement
B2B marketing has become almost synonymous with digital marketing. If you're not getting your story out on the web, you're probably not getting your story out at all. Now, as social media beds down and Twitter takes off, we thought it would be a good time to summarise all the things we do to help our clients engage with their audiences online.Going social in B2B: seven automatic actions for every piece of content
Time was, you generated a piece of thought leadership content, stuck it on your website and eNewsletter, then sat back counting the hits. Today, whenever we produce a new piece…
Why Ronald Reagan is the Spitting Image of an internet pioneer
Presidents are all the rage. Obama and Nixon, in their own ways, are the toast of the Hollywood glitterati. And Ronald Reagan has emerged as a genuine internet pioneer.Who needs editors?
Google has dis-intermediated the content business.
You don’t have to hire a PR agency to kiss the arses of the editors any more.
You just have to generate content that…
B2B Content Marketing – five or so mistakes
In B2B marketing, content marketing is what works. It’s all about generating content that the target audience will value, then driving that content into the market and out over the…
Digital PR: Shut up and listen
A good interview on ScobleizerTV with Joshua Reynolds who oversees Hill and Knowlton's global technology practice. Traditional PR firms get a lot of stick lately about being slow to pick up on digital, but this guy seems pretty switched on.Slugwatch: the power of content marketing
We were just having a really thought-provoking conversation about content marketing with Andrew Findlater and Hooman Bassirian from Reed Business and they told us about Slugwatch, a service for UK…
Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
Topics
Featured Paper
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
-
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Videos
Slideshows
Tags
- Add new tag
- Advertising
- B2B
- B2B agency
- B2B content marketing
- B2B lead generation
- B2B marketing
- B2B marketing agency
- B2B social media
- B2B technology marketing
- Blogging
- Branding
- Content
- Content Marketing
- Copywriting
- Corporate Message Development
- Corporate Positioning
- Demand Generation
- design
- digital marketing
- Identity
- Innovation
- Lead Generation
- lead nurturing
- lead scoring
- Marketing
- Mobile Marketing
- Online PR
- persuasion
- Petri Dish
- PPC
- Sales
- selling
- SEO
- Social Media
- Technology Marketing
- technology marketing agency
- Thought Leadership
- web analytics
- Web Design
- Web Marketing
- Web Relations
- writing