Topic results for "Content Marketing"
Ten Tips for Cross-Promoting your Content, Part II
Here’s Part II of the post I started on B2B Bloggers, the excellent resource run by Jeremy Victor:
The story so far:
We learned about the importance of cross-promoting your content to…
How to structure a B2B argument
If you’re marketing fabric softener, beer or perfume, you’re in the business of manipulation. You win if you make someone feel a certain way.
If you’re marketing security software or network infrastructure…
IBS campaign shortlisted for B2B Marketing Awards 2010
Ice the champagne: our ‘Margin Killers’ campaign for IBS has been shortlisted for the Best International Campaign category in this year’s B2B Marketing Awards.
IBS is a leading provider of distribution…
B2B summed up in two words: the writing’s on the road
That about sums it up.
B2B is a lot simpler than the gurus would have you believe. After all the e-tomes and blog posts and webinars it really all boils down…
Avoid marketing intranet pitfalls
Here’s an eBook we’ve written and designed for our friends SmallWorlders, the people who create fun and social intranets for marketing teams.
Smallworlders needed to show that boring intranets might just…
A stop-motion movie for ShipServ
-
Girls on film (actually Lego men)
-
My oh my have we been having fun over here recently! Long-term Velocity client and all-round legend John Watton from ShipServ asked us to…
Cleaning up your B2B product portfolio
A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of products or services into a few…
7 reasons B2B buyers share content without looking
Sometimes I launch TweetDeck to find a new blog sweeping through a B2B community faster than a Vancouver curling stone.
The micro-gasps of “awesome content” or “exhaustive summary” that accompany every…
We explain ourselves – in infographics
As you’ll know if you got our newsletter we’re big fans of infographics over here. We got inspired by all of these and decided to have a go ourselves. This is…
‘Margin Killers’ eBook reaches 600 downloads
We didn’t mention this? We’ve been working with IBS, the wholesale distribution software experts, to produce a content series on the five big success drivers in wholesale distribution.
To kick…
You can have it done right, cheap, or quick. Pick two
Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a lot of agencies…
EPiServer uses market momentum to go public
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange.
The company offers the best Microsoft .Net CMS on the planet (running nearly 10,000…
The rise and rise of B2B content marketing
Content Marketing is rivaling social media marketing in the hype stakes — and for good reason. It may not be particularly new, but in the age of the informed buyer…
IBS injects Velocity into turnaround
When we met them in 2009, IBS, the specialist ERP vendor, was in turnaround. They’d just finished a major restructuring to focus the entire global business on one sector, wholesale…
2010 Content Marketing Trends and Predictions
ClickPredictions 2010
View more documents from Ambal Balakrishnan.
There she is. The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions — a crowdsourced effort by “39 of the world’s…
Should free B2B content hide behind a form?
The debate rages on: is it better to ask people to fill out a form to download your content (chasing shy people away) or maximise downloads and go without a…
Our New Year’s B2B Marketing Resolutions
Inspired by Neil’s resolution “to eat breakfast every morning”, I got everyone at Velocity to give me their B2B marketing resolutions. So here are the new year’s resolutions from the…
Low-tech videos for a high tech product
We love these Google Features videos on YouTube. Most tech demonstration videos are all high-tech flash with little icon men and screen shots and slick animations. These are the opposite:…
You can’t have a conversation when you use a megaphone
Selling to B2B customers has been changed forever by the Internet. A truism maybe, but it’s surprising how many B2B marketing organisations are still structured as they were in the…
Quick Case: when content goes social
Gotta love Twitter…
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…
Ghost in the machine: who should write your blog?
There’s a debate in the blogosphere about whether it’s right for a blog to be ghost-written, particularly one advertised as being written by a particular author. Rather than get exercised…
Why ShipServ won a 2009 CRM Market Award
Once again, ShipServ has ‘scooped’ a marketing award (why are awards always scooped?) — this time the 2009 CRM Market Awards run by CRM Magazine. ShipServ, piloted by CMO John…
The Web Form Wall
It’s a perennial debate: give your content away with no registration (web form), or force people to give you their details to get the goodies. Both arguments are compelling.
We tend…
V Shortlisted for Glittering B2B Gong
We’re pleased as Punch to have been shortlisted for a B2B Marketing Magazine Award for our recent work with ShipServ. It’s hard to come over all surprised about it –…
The white paper is dead…or is it?
At a webinar I presented the other day I said that while white papers were still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B.…
The Content Marketing Workbook
It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing…
Watch the Velocity web seminar on Content Marketing
Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 World”. Seemed to go really well.
Over 130 people attended and the…
ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′
We swelled with pride yesterday when our client ShipServ won First Tuesday‘s prestigious ‘Most promising Internet Company in the UK 2009‘ award.
We’ve been working with the company and its CMO…
Web personas and Mind Maps
Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.
If you do them thoroughly,…
Simple Steps To A User Focused Site
We never tire of building websites. The sheer pace of technology change means we constantly push the barriers back. No two projects are ever the same.
But the excitement is tempered…
New media frenzy: the medium is just the medium
It’s an exciting time to be in the communications business. It’s not just that there are so many new ways to reach people. It’s also that we get to watch…
Twitter in B2B – a Velocity Slideshare
In the last few months, Twitter has shot from being a cult web app to a full-blown global fad. Celebrities are doing it (Stephen Fry has 361,225 followers as of…
Postcreditcrunchism: marketing is the measure of all things
Every recession is a reckoning. Seemingly untouchable business empires crumble and disappear practically overnight. New ones, perhaps Richmond based, rise out the rubble.
This recession is no different. The financial industry’s…
Cross-fertilisation in social media:
tweet my post and I’ll post your tweet
Social media is a whirling tornado of content and comment. Throw a new white paper into it and, if you’re lucky, it gets tossed around in the vortex, throwing bits…
Atomizing your content: your B2B social life
Web marketing used to be all about driving traffic to your website. Now, it’s also about driving your content out into the wider web to see who trips over it,…
Digital Velocity in eight tweets: accelerate your online engagement
B2B marketing has become almost synonymous with digital marketing. If you’re not getting your story out on the web, you’re probably not getting your story out at all. Now,…
Going social in B2B: seven automatic actions for every piece of content
Time was, you generated a piece of thought leadership content, stuck it on your website and eNewsletter, then sat back counting the hits. Today, whenever we produce a new piece…
Why Ronald Reagan is the Spitting Image of an internet pioneer
Presidents are all the rage. Obama and Nixon, in their own ways, are the toast of the Hollywood glitterati. And Ronald Reagan has emerged as a genuine internet pioneer.
Okay, okay. …
Who needs editors?
Google has dis-intermediated the content business.
You don’t have to hire a PR agency to kiss the arses of the editors any more.
You just have to generate content that people really…
B2B Content Marketing – five or so mistakes
In B2B marketing, content marketing is what works. It’s all about generating content that the target audience will value, then driving that content into the market and out over the…
Digital PR: Shut up and listen
A good interview on ScobleizerTV with Joshua Reynolds who oversees Hill and Knowlton’s global technology practice. Traditional PR firms get a lot of stick lately about being slow to pick…
Slugwatch: the power of content marketing
We were just having a really thought-provoking conversation about content marketing with Andrew Findlater and Hooman Bassirian from Reed Business and they told us about Slugwatch, a service for UK…
Recent papers
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
The Benefit Hierarchy in corporate positioning & corporate message development
Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
Riding the Hype Cycle
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
Topics
Featured Paper
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Latest Papers
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
-
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
Tags
- Add new tag
- Advertising
- B2B
- B2B agency
- B2B content marketing
- B2B lead generation
- B2B marketing
- B2B marketing agency
- B2B social media
- B2B technology marketing
- Blogging
- Branding
- Content
- Content Marketing
- Copywriting
- Corporate Message Development
- Corporate Positioning
- Demand Generation
- design
- digital marketing
- Identity
- Innovation
- Lead Generation
- lead nurturing
- lead scoring
- Marketing
- Mobile Marketing
- Online PR
- persuasion
- Petri Dish
- PPC
- Sales
- selling
- SEO
- Social Media
- Technology Marketing
- technology marketing agency
- Thought Leadership
- web analytics
- Web Design
- Web Marketing
- Web Relations
- writing