Velocity at Pecha-Kucha night
Intrepid Velocipedes Doug Kessler and Stuart Rothwell attended the first ever D&AD Pecha-Kucha night last night. Nine creative supremos (mostly digital…
18. 04. 2008
communication
The power of “You”: the 2nd person singular in B2B copywriting
Most B2B technology copywriting is so boring because its so neutral. The best copywriting looks the prospect squarely in the eye and says, “I’m going to…
04. 04. 2008
