The Digital Marketing Leaders’ Purpose & Principles Memo
Before all else is leadership. Without it, all else (social media, metrics, content, tactics) will come to grief.
06. 11. 2012
cmo
Excellent IBM CMO study interviews 1,700+ CMOs
It’s the closest thing you can get to “the state of the marketing union”, including new technology, social media, a
19. 10. 2011
