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Topic results for "Clients"

ShipServ.com Goes Live: a B2B Before and After

We’re proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors….

ShipServ…

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Roger Warner | April 15th, 2008 | no comments

The ‘Big Mo’ in B2B technology marketing: are we listening to Gartner?

As we seek to build our business and capture the ‘big Mo’ (the winning momentum that every US Presidential candidate is droning on about at a town hall meeting near…

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Stan Woods | January 18th, 2008 | no comments

The Rise of Clean Technology

The National Venture Capital Association (US) reports that Clean Technology is the hottest thing on Sand Hill Road. During the first three quarters of 2007, VCs poured $2.6 billion into…

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Doug Kessler | December 2nd, 2007 | no comments

Recent papers

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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Doug Kessler | June 9th, 2009 | 14 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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Doug Kessler | March 12th, 2009 | 2 comments

The Benefit Hierarchy in corporate positioning & corporate message development

Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…

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Doug Kessler | November 25th, 2008 | 9 comments

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

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Roger Warner | July 10th, 2008 | 5 comments