Velocity Partners » case study http://www.velocitypartners.co.uk B2B Marketing, Content Marketing and Technology Marketing Fri, 10 Feb 2012 12:27:14 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 The Power of Content: a video case study http://www.velocitypartners.co.uk/2008/01/14/the-power-of-content-a-video-case-study/?utm_source=rss&utm_medium=rss&utm_campaign=the-power-of-content-a-video-case-study http://www.velocitypartners.co.uk/2008/01/14/the-power-of-content-a-video-case-study/#comments Mon, 14 Jan 2008 16:43:23 +0000 Doug Kessler http://www.velocitypartners.co.uk/2008/01/14/the-power-of-content-a-video-case-study/ We’ve been experimenting with ‘guerrilla video’ as a promotional tactic for our clients and thought we should taste our own medicine. So here’s a rough draft video case story about a project we did for IntelliQ, an analytics company. See what you think…

B2B video rough

The rough was made in iMovie, the free consumer app that bundles with any Mac. We just used still images, screen grabs and two tiny, free video clips (see if you can spot them).

It’s rough & ready but it tells a story quickly with some energy. Might look good if properly produced.  Now we’re looking at this kind of thing for clients — for web streaming, exhibition stands and presentations. Fancy getting into the movie biz?

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