Let’s Steal From…The Beatles
The Beatles are the greatest band of all time—that much isn’t up for debate. But there’s also a huge amount marketers can learn from their success.
Brand
Inviting the tackle
The most effective brands don’t hide from tackles. They invite them.
24. 01. 2019
Brand is no longer bullshit.
On the internet, there is no shortcut to building a brand. At least, if you’re trying to do it authentically.
14. 01. 2019
Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes
The Internet has slammed the latest Dove Real Beauty idea: bottles with different ‘body shapes’. But did they really get it so wrong? Or is branding…
30. 07. 2017
The 4 steps to a B2B sale: rational meets irrational
My old boss Steve Trygg (a great copywriter) used to talk about the role of marketing in business decision-making by breaking down every purchase decision…
10. 07. 2008
Fighting Inertia: the toughest competitor of them all.
Most B2B technology companies have a clear set of competitors they’re battling. But for some (usually early stage) tech companies, there are no other…
29. 02. 2008
