Blogging

B2B blogging for beginners

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Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems and your ideas for solving them. Is that really a message you want to transmit? We try to get every client blogging. But sometimes we fail. [...]

Ghost in the machine: who should write your blog?

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There’s a debate in the blogosphere about whether it’s right for a blog to be ghost-written, particularly one advertised as being written by a particular author. Rather than get exercised about whether this is right or wrong, the question is: can it ever work effectively? Find out what we think.

B2B Bloggers and Influence: Part I

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The issue of bloggers and influence divides B2B opinion. Do you think they’re anti-social ranters or a genuine community of influence? Find out our verdict now.

Cross-fertilisation in social media:
tweet my post and I’ll post your tweet

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Social media is a whirling tornado of content and comment. Throw a new white paper into it and, if you’re lucky, it gets tossed around in the vortex, throwing bits off into Twitter tweets, blog posts, comments and backlinks. This cross-fertilisation can feel distressingly self-referential but that’s really the source of social media’s power…

Customer Value Propositions in B2B Markets

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Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):

Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors call “Resonating Focus”…

The Velocity B2B Social Media & Web Engagement Mind Map

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This Mind Map gives you everything you need to do web / social media engagement by yourself. It’s easy. Just pin it on your wall and – once you’ve published a great piece of content to your site – follow the map clockwise and post it to the relevant destinations…

B2B lead generation with thought leadership content: ditch the web-to-lead forms and win

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For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services descriptions, corporate histories and such…. it’s your ‘thought leadership’ pages – the places where you express opinions and ideas rather than features and benefits. Here’s why…

Your First (Free) Baby Steps in B2B Web Marketing

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Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales sweat house – and this takes real effort and a bunch of web marketing smarts…

B2B web marketing trends for 2008

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Here’s our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms…

Why Blog in B2B? The Final Word…

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The ‘why blog?’ question still rages in B2B – and nowhere more so than here at Velocity. Our conclusion: the biggest and best reason to blog in the B2B space is because – if it’s done properly – it’s a relationship winner…

x5 reasons to blog

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That’s right, FIVE reasons your company should blog. Count ‘em: Improved SEO – a steady flow of dynamic content published on a weekly basis to your web site. Search engine spiders will pick up on this activity, register it and re-index your site with greater frequency. Blogging also gives you the opportunity to create new [...]

Reasons a business should blog a lot…

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I’ve just read an interesting piece in this month’s Wired magazine on the subject of blogging. I’ve written elsewhere about the various benefits of blogs as early product conversations, focus groups and general sounding boards amongst a tight knit community, but here’s another thought….reputation management. Reputation management is a hackneyed term amongst PR folk who [...]