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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "Blogging"

The Unbearable Anxiety of Business Blogging

Blogging is an anxiety-inducing business. Business blogging even more so.

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| November 18th, 2011 | no comments

The Hackgate technique: Giftwrap that content!

Categorizing and packaging content smartly around topics of vital interest to your business or industry pays back in pure audience interest, SEO and social links.

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| October 4th, 2011 | no comments

B2B blogging for beginners

Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems…

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| September 14th, 2009 | no comments

Ghost in the machine: who should write your blog?

There's a debate in the blogosphere about whether it's right for a blog to be ghost-written, particularly one advertised as being written by a particular author. Rather than get exercised about whether this is right or wrong, the question is: can it ever work effectively? Find out what we think.

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| August 27th, 2009 | one comment

B2B Bloggers and Influence: Part I

The issue of bloggers and influence divides B2B opinion. Do you think they're anti-social ranters or a genuine community of influence? Find out our verdict now.

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| May 8th, 2009 | 4 comments

Cross-fertilisation in social media:
tweet my post and I’ll post your tweet

Social media is a whirling tornado of content and comment. Throw a new white paper into it and, if you're lucky, it gets tossed around in the vortex, throwing bits off into Twitter tweets, blog posts, comments and backlinks. This cross-fertilisation can feel distressingly self-referential but that's really the source of social media's power...

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| March 12th, 2009 | 3 comments

Zappos’ culture: paying employees to leave is great marketing

Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent presentation from O'Reilly's Web 2.0 Summit here...

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| December 5th, 2008 | one comment

Customer Value Propositions in B2B Markets

Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh): Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors call "Resonating Focus"...

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| December 3rd, 2008 | no comments

The Velocity B2B Social Media & Web Engagement Mind Map

This Mind Map gives you everything you need to do web / social media engagement by yourself. It's easy. Just pin it on your wall and - once you've published a great piece of content to your site - follow the map clockwise and post it to the relevant destinations...

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| May 21st, 2008 | no comments

B2B lead generation with thought leadership content: ditch the web-to-lead forms and win

For B2B web sites, the content that really matters in terms of positioning and prospecting isn't your 'markitecture' pages - your product and services descriptions, corporate histories and such.... it's your 'thought leadership' pages - the places where you express opinions and ideas rather than features and benefits. Here's why...

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| May 16th, 2008 | 4 comments

Your First (Free) Baby Steps in B2B Web Marketing

Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales sweat house – and this takes real effort and a bunch of web marketing smarts...

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| May 1st, 2008 | 4 comments

B2B web marketing trends for 2008

Here's our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms...

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| January 4th, 2008 | 3 comments

Why Blog in B2B? The Final Word…

The 'why blog?' question still rages in B2B - and nowhere more so than here at Velocity. Our conclusion: the biggest and best reason to blog in the B2B space is because - if it's done properly - it's a relationship winner...

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| December 23rd, 2007 | 2 comments

How many agencies does it take to change a light bulb?

The answer of course is 57. There's the SEO guys, the branding guys, the PR guys, the viral guys, the advertising guys, and so on... But what's the future for PR?

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| November 24th, 2007 | 10 comments

x5 reasons to blog

That’s right, FIVE reasons your company should blog. Count ‘em:

    Improved SEO – a steady flow of dynamic content published on a weekly basis to your web site. Search

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| July 13th, 2007 | no comments

Reasons a business should blog a lot…

I’ve just read an interesting piece in this month’s Wired magazine on the subject of blogging.

I’ve written elsewhere about the various benefits of blogs as early product conversations, focus…

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| April 17th, 2007 | no comments

Recent papers

The B2B Content Marketing Tutorial

A roll-up-your-sleeves guide for marketers

If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.

But you need a bit of practical help on the process side of content…

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| March 28th, 2011 | 14 comments

The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention

There’s never been a more exciting – or a scarier– time to be a B2B marketer.

It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.

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| September 20th, 2010 | 104 comments

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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| June 9th, 2009 | 24 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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| March 12th, 2009 | 2 comments