Topic results for "BB2B marketing"
Customer Value Propositions in B2B Markets
Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):
Its called Customer Value Propositions in…
Recent papers
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
The Benefit Hierarchy in corporate positioning & corporate message development
Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
Riding the Hype Cycle
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
Topics
Featured Paper
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Latest Papers
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
-
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
Tags
- Add new tag
- Advertising
- B2B
- B2B agency
- B2B content marketing
- B2B lead generation
- B2B marketing
- B2B marketing agency
- B2B social media
- B2B technology marketing
- Blogging
- Branding
- Content
- Content Marketing
- Copywriting
- Corporate Message Development
- Corporate Positioning
- Demand Generation
- design
- digital marketing
- Identity
- Innovation
- Lead Generation
- lead nurturing
- lead scoring
- Marketing
- Mobile Marketing
- Online PR
- Pay-per-click
- persuasion
- Petri Dish
- PPC
- Sales
- selling
- SEO
- Social Media
- Technology Marketing
- technology marketing agency
- Thought Leadership
- Web Design
- Web Marketing
- Web Relations
- writing