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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "B2B"

Never mind the Barack, it’s mobiThinking

Birth of a thought leadership website

dotMobi is a mobile Internet services company and the registry for the .mobi domain name. It’s backed by leading mobile operators, device manufacturers, and Internet…

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Lucy Longhurst | February 2nd, 2010 | no comments

EPiServer uses market momentum to go public

We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange.

The company offers the best Microsoft .Net CMS on the planet (running nearly 10,000…

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Stan Woods | January 27th, 2010 | no comments

IBS injects Velocity into turnaround

When we met them in 2009, IBS, the specialist ERP vendor, was in turnaround. They’d just finished a major restructuring to focus the entire global business on one sector, wholesale…

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Lucy Longhurst | January 22nd, 2010 | no comments

2010 Content Marketing Trends and Predictions

ClickPredictions 2010
View more documents from Ambal Balakrishnan.

There she is. The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions — a crowdsourced effort by “39 of the world’s…

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Doug Kessler | January 22nd, 2010 | no comments

Our New Year’s B2B Marketing Resolutions

Inspired by Neil’s resolution “to eat breakfast every morning”, I got everyone at Velocity to give me their B2B marketing resolutions. So here are the new year’s resolutions from the…

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Lucy Longhurst | January 8th, 2010 | 3 comments

In Which The Hero Helps SmallWorlders Sell Intranets To Marketers

We’ve been working with a great company called SmallWorlders. They produce smart, sociable intranets for marketing types. Their Sandbox™ platform, hosted model and marketing-savvy service teams combine to deliver the…

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Lucy Longhurst | January 6th, 2010 | no comments

The Velocity B2B Marketing Tube Map

The B2B Journey Planner

We’ve always loved Harry Beck’s legendary design for the London Underground Tube Map, so thought we’d do our own version mapping out the B2B marketing landscape. Kind…

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Doug Kessler | October 19th, 2009 | 4 comments

It’s Time For The Corporate Galactico

In 1992 Sky won, after a cheque signing competition, the rights to show live English Premiership football matches.  The deal changed the game and, arguably, British culture forever.

Football tittle-tattle is…

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Neil Stoneman | August 17th, 2009 | no comments

All CIOs (or CEOs) are not the same

We’re often asked s for creative ideas that target ‘the C-suite’ - CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to sign…

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Stan Woods | August 13th, 2009 | no comments

The white paper is dead…or is it?

At a webinar I presented the other day  I  said that while white papers were still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B.…

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Stan Woods | June 16th, 2009 | 2 comments

New media frenzy: the medium is just the medium

It’s an exciting time to be in the communications business.  It’s not just that there are so many new ways to reach people.  It’s also that we get to watch…

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Doug Kessler | April 6th, 2009 | one comment

Why Ronald Reagan is the Spitting Image of an internet pioneer

Presidents are all the rage.  Obama and Nixon, in their own ways, are the toast of the Hollywood glitterati.  And Ronald Reagan has emerged as a genuine internet pioneer.

Okay, okay. …

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Neil Stoneman | February 6th, 2009 | no comments

Spamalot to the Holy Grail: a personal email journey

Are you a spammer?  I’m sure you’re not.  But I’ll cheerfully wager that some of you have, at one point, been confused for one.

According to the BBC, undercover US researchers,…

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Neil Stoneman | November 21st, 2008 | no comments

Wordle Does Velocity

James Pearce and his mobiForge blog turned us on to Wordle, the online toy that turns any text into a word cloud.

We pointed it at the Velocity blog and this…

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Doug Kessler | September 24th, 2008 | no comments

Guerrilla video: VNL thinks beyond B2B

We blogged a while back about the idea of guerrilla video for B2B websites — foregoing expensive video productions to just go out and get the footage you need to…

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Doug Kessler | July 22nd, 2008 | no comments

The 4 steps to a B2B sale: rational meets irrational

My old boss Steve Trygg (a great copywriter) used to talk about the role of marketing in business decision-making by breaking down every purchase decision into four steps — the…

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Doug Kessler | July 10th, 2008 | no comments

Mobile Marketing Madness: What We Learned this Week

We’ve been beavering away over the past few weeks on an important new campaign for one of our shiny new clients in the mobile internet space.

It’s a fascinating area -…

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Roger Warner | June 6th, 2008 | one comment

ShipServ.com Goes Live: a B2B Before and After

We’re proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors….

ShipServ…

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Roger Warner | April 15th, 2008 | no comments

The power of “You”: the 2nd person singular in B2B copywriting

Most B2B technology copywriting is so boring because its so neutral. The best copywriting looks the prospect squarely in the eye and says, “I’m going to sell to you and…

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Doug Kessler | April 4th, 2008 | 3 comments

How Steve Jobs (and Dick Hardt) wows the crowds

Our friend and client John Watton, Marketing Director of ShipServ, recently shared with us a Business Week article that dissects and analyses Steve Jobs’s latest keynote at Macworld (the one…

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Doug Kessler | March 12th, 2008 | one comment

Fighting Inertia: the toughest competitor of them all.

Most B2B technology companies have a clear set of competitors they’re battling. But for some (usually early stage) tech companies, there are no other companies to fight: they’re inventing a…

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Doug Kessler | February 29th, 2008 | one comment

Keywords: how to build an effective strategy in B2B

We’ve just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they’re getting into and why - to…

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Roger Warner | February 23rd, 2008 | no comments

Champions and the Siren Effect: how early wins can mislead

Early stage tech companies would do anything for those first few big wins — especially from blue-chip companies. But we’ve seen more than a few companies who were steered off…

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Doug Kessler | February 19th, 2008 | no comments

Empathy and foreplay in B2B Marketing

I don’t know how else to put this: nobody gives a shit about you. Your software or service or widget may be the center of your world but the people…

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Doug Kessler | February 7th, 2008 | no comments

Whose Tipping Point is it Anyway? A B2B Perspective…

There’s a great piece in this month’s Fast Company that asks if Malcolm Gladwell’s best-selling notion of a ‘Tipping Point’ is fundamentally flawed (see: Is the Tipping Point Toast?)

The conclusion…

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Roger Warner | February 1st, 2008 | 2 comments

Tweakonomics: Why B2B Marketing Agency Retainers Suck

Tweakonomics is what you should be using to pay for your marketing services - it’s what we advocate for all our clients.

Let me explain….

This post hereby announces the death of…

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Roger Warner | January 25th, 2008 | one comment

The difference between B2B and B2C… in one New Yorker cartoon

I’ve been thinking a lot about the difference between B2B versus B2C marketing. Thought maybe I’d write a white paper on it. Then I came across this cartoon in the…

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Doug Kessler | January 23rd, 2008 | no comments

7 ways to improve the signal-to-noise ratio in B2B marketing

Every marketing communication has two parts:

•    The Signal – your message; the thing you want people to take away
•    The Noise – everything else; the things that distract, delay and get…

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Doug Kessler | January 22nd, 2008 | 2 comments

The ‘Big Mo’ in B2B technology marketing: are we listening to Gartner?

As we seek to build our business and capture the ‘big Mo’ (the winning momentum that every US Presidential candidate is droning on about at a town hall meeting near…

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Stan Woods | January 18th, 2008 | no comments

Building a B2B case: 8 tips from criminal lawyers

We B2B marketers are in the business of building cases. We’re advocates. So it pays to look at how other professional persuaders ply their trades. I started with a little…

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Doug Kessler | January 16th, 2008 | no comments

Your 2008 marketing plan: the B2B Svenn Diagram dilemma

Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of Powerpoint.

Co-incidently, it’s also time…

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Roger Warner | December 8th, 2007 | one comment

Widgety Goodness: Widgets and Social Media - WTF?!

Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets.

Organised by the good folk at Snipperoo…

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Roger Warner | December 6th, 2007 | 3 comments

The Rise of Clean Technology

The National Venture Capital Association (US) reports that Clean Technology is the hottest thing on Sand Hill Road. During the first three quarters of 2007, VCs poured $2.6 billion into…

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Doug Kessler | December 2nd, 2007 | no comments

No such thing as B2B

Anil Raj, mobile industry heavy-hitter (and a new client in an exciting venture) hates the term B2B. He’s sold at the highest levels of the mobile industry (as Head of…

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Doug Kessler | November 28th, 2007 | no comments

Recent papers

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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Doug Kessler | June 9th, 2009 | 13 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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Doug Kessler | March 12th, 2009 | no comments

The Benefit Hierarchy in corporate positioning & corporate message development

Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…

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Doug Kessler | November 25th, 2008 | 9 comments

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

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Roger Warner | July 10th, 2008 | 5 comments