B2B and B2C: Two nations divided by a common language
We usually think of B2B and B2C independently, and act like the rules that apply in one couldn’t possibly apply in the other. According to Binet and Field,…
We usually think of B2B and B2C independently, and act like the rules that apply in one couldn’t possibly apply in the other. According to Binet and Field,…
B2B marketing / Velocity Culture
The most effective brands don’t hide from tackles. They invite them.
24. 01. 2019
On the internet, there is no shortcut to building a brand. At least, if you’re trying to do it authentically.
14. 01. 2019
B2B marketers are always chasing revenue, ‘the mother of all metrics’. Here’s why that’s a mistake — and why it distorts your strategy.
24. 07. 2017
“Hey, that’s not fair! The zombies sneak up behind you!”
04. 01. 2017
Got some negative feedback on your work? Here are our top tips on how to deal with them.
11. 08. 2016
There’s a hell of a lot more to B2B writing than meets the eye.
20. 05. 2016
The walls that separate the main customer-facing disciplines are falling fast. And it’s a good thing.
08. 05. 2016
The world needs young people to pursue careers in science, technology and engineering – but we also need a new generation of storytellers . . .
26. 04. 2016
They probably taught you to keep your marketing positive. Here’s why positivity is actually a bad thing.
06. 02. 2015
I went to Marketing Profs B2B Forum and you didn’t so I got the swag and all you get is this silly write-up
11. 10. 2014
This piece is an attempt to try to answer the most profound (or at least most important) question in any career.
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