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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "B2B web video"

Velocity Does Video: Nine kinds of B2B web video

As this quick showreel demonstrates, we’ve been doing more and more video for our B2B marketing clients. Why? because it’s a great way to get even the most complex ideas…

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Doug Kessler | December 18th, 2009 | 5 comments

Recent papers

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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Doug Kessler | June 9th, 2009 | 16 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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Doug Kessler | March 12th, 2009 | 2 comments

The Benefit Hierarchy in corporate positioning & corporate message development

Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…

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Doug Kessler | November 25th, 2008 | 9 comments

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

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Roger Warner | July 10th, 2008 | 5 comments