b2b-technology-marketing

Managing stakeholders: an interview with Elle Woulfe

Elle Woulfe is one of the best marketers and stakeholder managers we know. So, as a drill-down to A Stakeholder Through the Heart, we asked her how she does…

24. 04. 2018


Geeking out at the bottom of the funnel: Velocity goes to Vegas

Viva las Data! We hit the strip to be a part of Informatica World 2014 and get in touch with our inner geek.

19. 05. 2014


The knowledge bubble

How tech marketers have everything to do with the tech bubble. And why more homework is all we have to stop the pop

29. 04. 2014


Content Marketing Challenges: a micro-survey

Take 45 seconds to answer four quick questions about B2B content marketing and we’ll report back on the results.

02. 03. 2014


9 tips for better sales & marketing dashboards

Sales & marketing dashboards are the engine room for B2B. Here are 9 ways to improve your marketing dashboards.

31. 12. 2013


19 verbs that help to build your new marketing team

All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.

13. 02. 2013


The emergence of marketing operations: let’s aim for yin & yang not a dialogue of the deaf.

B2B marketing works best when there’s an alliance between marketing artists and scientists

19. 01. 2013


Mastering Tone of Voice in B2B content marketing

How you say things can be even more important than what you say. So actively manage your Tone of Voice.

18. 12. 2012


Forrester gets the new B2B technology marketing

B2B technology marketing analyst Peter O’Neill of Forrester Research really gets the new B2B content marketing.

01. 06. 2012


Buyer personas in B2B content marketing: a round-up of resources

The power of buyer personas in B2B content marketing. You mean you don’t do personas?

15. 05. 2012


Content Differentiation: Doug Does Mad Marketing TV

I was honoured to be invited to be Jeff Ogden’s guest on Mad Marketing TV, the excellent series of interviews with

03. 03. 2012


Starting with an earthquake and building to a climax

Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with…

07. 02. 2012