Managing stakeholders: an interview with Elle Woulfe
Elle Woulfe is one of the best marketers and stakeholder managers we know. So, as a drill-down to A Stakeholder Through the Heart, we asked her how she does…
24. 04. 2018
Elle Woulfe is one of the best marketers and stakeholder managers we know. So, as a drill-down to A Stakeholder Through the Heart, we asked her how she does…
24. 04. 2018
Viva las Data! We hit the strip to be a part of Informatica World 2014 and get in touch with our inner geek.
19. 05. 2014
How tech marketers have everything to do with the tech bubble. And why more homework is all we have to stop the pop
29. 04. 2014
Take 45 seconds to answer four quick questions about B2B content marketing and we’ll report back on the results.
02. 03. 2014
Sales & marketing dashboards are the engine room for B2B. Here are 9 ways to improve your marketing dashboards.
31. 12. 2013
All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.
13. 02. 2013
B2B marketing works best when there’s an alliance between marketing artists and scientists
19. 01. 2013
How you say things can be even more important than what you say. So actively manage your Tone of Voice.
18. 12. 2012
B2B technology marketing analyst Peter O’Neill of Forrester Research really gets the new B2B content marketing.
01. 06. 2012
The power of buyer personas in B2B content marketing. You mean you don’t do personas?
15. 05. 2012
I was honoured to be invited to be Jeff Ogden’s guest on Mad Marketing TV, the excellent series of interviews with
03. 03. 2012
Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with…
07. 02. 2012
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