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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "B2B social media marketing"

Velocity/ShipServ shortlisted for Best B2B Campaign at New Media Age Awards

We've just learned (and are delighted) that our recent content and social media engagement work work with ShipServ has been shortlisted for the Best Business-to-Business Campaign category at this New Media Age Effectiveness Awards that take place on 25 June.

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| May 14th, 2009 | 3 comments

‘Inspired by Kittens’ – Five branding lessons from social media

In September 2008, Fallon's Executive Creative director, Al Kelly, posted a video to YouTube called Kittens Inspired by Kittens.Within five months, the video had had 4.8 million views on YouTube, 95,000 references on blogs around the world, 64,000 Tweets and 1.5 million Google searches (as well as 28 traditional media stories).

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| March 5th, 2009 | 4 comments

Recent papers

The B2B Content Marketing Tutorial

A roll-up-your-sleeves guide for marketers

If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.

But you need a bit of practical help on the process side of content…

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| March 28th, 2011 | 14 comments

The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention

There’s never been a more exciting – or a scarier– time to be a B2B marketer.

It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.

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| September 20th, 2010 | 104 comments

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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| June 9th, 2009 | 24 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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| March 12th, 2009 | 2 comments