Topic results for "B2B marketing agency"
Modern SEO: optimize for show, organize for dough
The first generation of search engine optimizers once enjoyed a biblical reputation: seldom seen, holier than thou, and busy working miracles.
But the glamour feels like it’s fading in B2B circles…
Ten ways that B2B marketing copy goes wrong
Let’s face it, most B2B copywriting is not very good. Here are ten reasons why:
1. Not being clear about what you want your audience to do.
All good writing starts with…
Why great B2B marketers must (sometimes) fail
I’ve spent countless hours debating just who is the greatest sportsperson of all time.
There’s an impressive list of candidates: Muhammed Ali, Martina Navratilova, Lance Armstrong, Pele, Eric Liddel, Nadia Comaneci,…
B2B marketing jobs in London
We want your body. And your brain. We’re looking for talented copywriters, designers and project managers, so if you’re looking for a job in B2B marketing, come and talk to…
Why KPIs underpin your B2B content marketing cycle?
People think a love of analytics is a bit weird; but they’ve clearly never left a web content planning meeting thinking they may just have lost the will to live…
B2B marketing’s virtuous digital circle: Spin Cycle
B2B Marketing’s Virtuous Circle: Spin Cycle
Let’s imagine two marketing managers responsible for creating B2B content marketing materials for a technology company; one is called Hector, the other Socrates.
They’ve both been…
How to structure a B2B argument
If you’re marketing fabric softener, beer or perfume, you’re in the business of manipulation. You win if you make someone feel a certain way.
If you’re marketing security software or network infrastructure…
The power of beliefs in B2B marketing
Ashley Friedlein of Econsultancy just turned us on to this excellent TED Talk (TED is a fantastic series on ‘Ideas Worth Spreading’). It’s by Simon Sinek, author of Start With…
B2B Copywriting: hitting the sweet spot
So broadly, there are four kinds of B2B copywriting and they fall into the neat little quadrants formed when two important axes intersect: Clarity and Authenticity.
Clarity is probably the most…
B2B summed up in two words: the writing’s on the road
That about sums it up.
B2B is a lot simpler than the gurus would have you believe. After all the e-tomes and blog posts and webinars it really all boils down…
Gesu gets her MBA (and red Mini)
Gesu Baroova, Velocity account manager, has had a pretty good weekend. Got her MBA from Cranfield and bought a bright red Mini Cooper to go with…
Making the sales team irrelevant
Roger Warner, online PR maestro, sent us a link to this Doug Richard video. It’s a two-minute extract from one of his start-up seminars, this one on the relationship between…
An antidote to all the hype
There’s a lot of crap talked about the power of social media and how it’s transforming marketing. It’s frequently exhausting (and annoying) to read the idiotic ramblings and unqualified pontifications…
Why clients hate marketing agency folk
I just stumbled over a piece from Canada’s Marketing Magazine called “ Here’s to 2010: Industry experts share predictions for the year ahead” and read this, among other forecasts. Thought I’d…
What’s white, invisible, invaluable and online now?
No search returns!
By that I mean the empty returns so many B2B websites deliver to their users. They’re actually gold dust. They allow us to extract value from exactly nothing. …
EPiServer uses market momentum to go public
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange.
The company offers the best Microsoft .Net CMS on the planet (running nearly 10,000…
In Which The Hero Helps SmallWorlders Sell Intranets To Marketers
We’ve been working with a great company called SmallWorlders. They produce smart, sociable intranets for marketing types. Their Sandbox™ platform, hosted model and marketing-savvy service teams combine to deliver the…
Velocity Does Video: Nine kinds of B2B web video
As this quick showreel demonstrates, we’ve been doing more and more video for our B2B marketing clients. Why? because it’s a great way to get even the most complex ideas…
Why B2B customers are easier to lose than convert in one visit
I spent a fun and productive day at Econsultancy’s heavily moustachioed Marketing Masterclass #OMN last week.
I thought conversion experts Craig Sullivan (in particular), Markus Shilling and Louise Mullock stole…
Lethal Generosity: a key principle of social media marketing?
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users. Apparently this is a higher concentration than for Wikipedia and much, much higher…
Rise Up And Defy Marketing’s Inquisition
I’ve always found Heresy fun.
By that I don’t mean the historical variety – the prospect of burning agonisingly at the stake is deathly serious. I’m talking about the Radio 4…
Quick Case: when content goes social
Gotta love Twitter…
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…
V Shortlisted for Glittering B2B Gong
We’re pleased as Punch to have been shortlisted for a B2B Marketing Magazine Award for our recent work with ShipServ. It’s hard to come over all surprised about it –…
Velocity takes New Media Age Awards by storm (but loses)
Velocity at the New Media Age Effectiveness Awards
We were thrilled to have been a Finalist for the Best B2B Campaign in the New Media Age Effectiveness Awards, celebrated the other…
The white paper is dead…or is it?
At a webinar I presented the other day I said that while white papers were still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B.…
ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′
We swelled with pride yesterday when our client ShipServ won First Tuesday‘s prestigious ‘Most promising Internet Company in the UK 2009‘ award.
We’ve been working with the company and its CMO…
Web personas and Mind Maps
Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.
If you do them thoroughly,…
Simple Steps To A User Focused Site
We never tire of building websites. The sheer pace of technology change means we constantly push the barriers back. No two projects are ever the same.
But the excitement is tempered…
Clean tech marketing and green tech marketing: a different kind of B2B
We’ve recently worked with a handful of companies that offer clean technologies or green technologies (or both if SEO is important to you) and we’ve noticed some issues that they…
Don’t get lost on the mobile Web: a mobile marketing e-Book
We just completed a new e-Book for our client dotMobi on mobile content discovery. Called ‘Don’t get lost on the mobile Web’, you can find it at www.mobithinking.com, the online…
Postcreditcrunchism: marketing is the measure of all things
Every recession is a reckoning. Seemingly untouchable business empires crumble and disappear practically overnight. New ones, perhaps Richmond based, rise out the rubble.
This recession is no different. The financial industry’s…
Recent papers
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
The Benefit Hierarchy in corporate positioning & corporate message development
Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
Riding the Hype Cycle
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
Topics
Featured Paper
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Latest Papers
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
-
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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