HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US
Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "B2B marketing agency"

Why clients hate marketing agency folk

I just stumbled over a piece from Canada’s Marketing Magazine called “ Here’s to 2010: Industry experts share predictions for the year ahead” and read this, among other forecasts. Thought I’d…

Read more…

Stan Woods | February 4th, 2010 | no comments

What’s white, invisible, invaluable and online now?

No search returns!

By that I mean the empty returns so many B2B websites deliver to their users.  They’re actually gold dust.  They allow us to extract value from exactly nothing. …

Read more…

Neil Stoneman | January 29th, 2010 | no comments

EPiServer uses market momentum to go public

We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange.

The company offers the best Microsoft .Net CMS on the planet (running nearly 10,000…

Read more…

Stan Woods | January 27th, 2010 | no comments

In Which The Hero Helps SmallWorlders Sell Intranets To Marketers

We’ve been working with a great company called SmallWorlders. They produce smart, sociable intranets for marketing types. Their Sandbox™ platform, hosted model and marketing-savvy service teams combine to deliver the…

Read more…

Lucy Longhurst | January 6th, 2010 | no comments

Velocity Does Video: Nine kinds of B2B web video

As this quick showreel demonstrates, we’ve been doing more and more video for our B2B marketing clients. Why? because it’s a great way to get even the most complex ideas…

Read more…

Doug Kessler | December 18th, 2009 | one comment

Why B2B customers are easier to lose than convert in one visit

I spent a fun and productive day at Econsultancy’s heavily moustachioed Marketing Masterclass #OMN last week.

I thought conversion experts Craig Sullivan (in particular), Markus Shilling and Louise Mullock stole…

Read more…

Neil Stoneman | November 24th, 2009 | no comments

Lethal Generosity: a key principle of social media marketing?

According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users. Apparently this is a higher concentration than for Wikipedia and much, much higher…

Read more…

Stan Woods | November 5th, 2009 | 3 comments

Rise Up And Defy Marketing’s Inquisition

I’ve always found Heresy fun.

By that I don’t mean the historical variety – the prospect of burning agonisingly at the stake is deathly serious. I’m talking about the Radio 4…

Read more…

Neil Stoneman | November 2nd, 2009 | no comments

Quick Case: when content goes social

Gotta love Twitter…

It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…

Read more…

Doug Kessler | September 30th, 2009 | no comments

V Shortlisted for Glittering B2B Gong

We’re pleased as Punch to have been shortlisted for a B2B Marketing Magazine Award for our recent work with ShipServ.  It’s hard to come over all surprised about it -…

Read more…

Doug Kessler | July 10th, 2009 | no comments

Velocity takes New Media Age Awards by storm (but loses)

Velocity at the New Media Age Effectiveness Awards

We were thrilled to have been a Finalist for the Best B2B Campaign in the New Media Age Effectiveness Awards, celebrated the other…

Read more…

Doug Kessler | July 1st, 2009 | no comments

The white paper is dead…or is it?

At a webinar I presented the other day  I  said that while white papers were still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B.…

Read more…

Stan Woods | June 16th, 2009 | 2 comments

ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′

We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet Company in the UK 2009‘ award.

We’ve been working with the company and its CMO…

Read more…

Stan Woods | April 29th, 2009 | one comment

Web personas and Mind Maps

Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.

If you do them thoroughly,…

Read more…

Stan Woods | April 22nd, 2009 | 4 comments

Simple Steps To A User Focused Site

We never tire of building websites.  The sheer pace of technology change means we constantly push the barriers back.  No two projects are ever the same.

But the excitement is tempered…

Read more…

Neil Stoneman | April 20th, 2009 | no comments

Clean tech marketing and green tech marketing: a different kind of B2B

We’ve recently worked with a handful of companies that offer clean technologies or green technologies (or both if SEO is important to you) and we’ve noticed some issues that they…

Read more…

Doug Kessler | April 7th, 2009 | no comments

Don’t get lost on the mobile Web: a mobile marketing e-Book

We just completed a new e-Book for our client dotMobi on mobile content discovery. Called ‘Don’t get lost on the mobile Web’, you can find it at www.mobithinking.com, the online…

Read more…

Stan Woods | March 26th, 2009 | no comments

Postcreditcrunchism: marketing is the measure of all things

Every recession is a reckoning.  Seemingly untouchable business empires crumble and disappear practically overnight.  New ones, perhaps Richmond based, rise out the rubble.

This recession is no different.  The financial industry’s…

Read more…

Neil Stoneman | March 16th, 2009 | no comments

Recent papers

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

Read more…

Doug Kessler | June 9th, 2009 | 13 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

Read more…

Doug Kessler | March 12th, 2009 | no comments

The Benefit Hierarchy in corporate positioning & corporate message development

Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…

Read more…

Doug Kessler | November 25th, 2008 | 9 comments

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

Read more…

Roger Warner | July 10th, 2008 | 5 comments