Topic results for "B2B marketing agency"
Now THAT’s an infographic (most B2B infographics aren’t)
We’ve been huge fans of information graphics at Velocity ever since Edward Tufte self-published his brilliant ‘The Visual Display of Quantitative Information‘ book. But as the B2B marketing world…
The A/B and Multivariate Testing Resource Map
We’re always surprised by how infrequently B2B marketers actually test their web pages, emails, banner ads and content offers.
That’s why A/B and Multivariate Testing is one of the Six…
Are you the bore in the corner?
When he was working for a big B2B company, Andrew Walker did a brave thing. He audited every piece of communication that his company put out, with a cold,…
B2B Marketing Webinar: B2B Content Marketing and Automation
Content Marketing and Marketing Automation are the two new pillars of B2B. We’re taking part in an upcoming DemandGen webinar that brings the two topics together. It’s on 15 September…
Nine companies B2B marketers should know about
You’re a marketer, we’re marketers. It’s good to share the things we like.
Here are nine companies you ought to know about. They all help marketers make more money…
How to write FAQs – an FAQ for B2B
We're big believers in the power of a great FAQ section on a B2B website -- not just for customer support but for marketing. So here's our FAQ on FAQs:12 Lessons from the Manifesto Campaign – Project Open Kimono 13
We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we brought the Manifesto to…
B2B chalk talk videos: capturing your best experts
Even the smallest company has at least one guy who can tell its story really, really well. He’s the guy you always want to bring to important sales calls…
We’re Hiring: Digital Marketing Analyst
Are you ready for the Land of Accountability? If you're a B2B marketer with a thirst for measurement then find out why we might be your next assignment.Time for B2B Marketers to Rename AdWords
Google Adwords? Better your own AdWords. Customize your settings or watch the cash flow down the sink.Project Open Kimono 9: The Lead Nurturing Effect.
Project Open Kimono shows how you can use lead nurturing to transform your email returns in just one week. It's like magic.Project Open Kimono 7 – Can analytics find the world’s best B2B marketers?
We want great B2B marketing clients. But where can we find the people who share our view of the marketing world. Find out how we used our analytics to narrow down our search for the world's best B2B marketers.The B2B Marketing Manifesto Explained
Doug talks to John Sweeney about the frustrations and hope that inspired the B2B Marketing Manifesto.B2B Marketing Agency campaign in a scribble
We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all there.B2B Analytics – Project Open Kimono – Part 5
A digital curtain has descended on B2B marketing content. The next installment of Project Open Kimono looks at the forms that increasingly guard the door to our resource sections.B2B Content Marketing Trends and Spends
Marketing Profs and Junta 42 haven’t half been busy lately. They’ve produced a report into content marketing, surveying skills, resources, and trends. It’s the biggest and most comprehensive report of…
B2B Case Study Live – Project Open Kimono – part 2
B2B Case Study live: Project Open Kimono Part 2, in which Velocity, the B2B Marketing Agency shares it's experiences in promoting the B2B Marketing Manifesto.B2B Marketing Analytics: Project Open Kimono
You might call us brave. You might call us stupid. But I like to think we're honest. Project Open Kimono is a warts and all look at how we plan our content marketing strategy for ourselves and, of course, for our clients.The B2B Marketing Manifesto: hot off the press
“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto…
The Banksy of B2B Marketing
I came back to the office today to find Stuart, our senor designer, all covered in spray paint. In this age of InDesign, Photoshop and Illustrator, it's great to see a designer actually get out the scissors, card and spray cans once in a while.Modern SEO: optimize for show, organize for dough
Search engine optimizers are no longer the superstars of B2B marketing. Find out how SEO is being reinvented from a content to a people challenge.Ten ways that B2B marketing copy goes wrong
Let's face it, most B2B copywriting is not very good. There are many reasons, but here are our top ten. Is your latest B2B marketing copy guilty of any of them?Why great B2B marketers must (sometimes) fail
To achieve greatness you must be prepared to fail. What's true in sport is true in B2B marketing. It's time to accept the power of failure in a glorious career.B2B marketing jobs in London
We want your body. And your brain. We're looking for talented copywriters, designers and project managers, so if you're looking for a job in B2B marketing, come and talk to us.Why KPIs underpin your B2B content marketing cycle?
To love your customers is to love your analytics. Find out why B2B content marketing campaigns need KPIs for measured success.B2B marketing’s virtuous digital circle: Spin Cycle
At Velocity we believe in making our content work harder than we do. Find out how just a little bit of joined up thinking can make you the toast of your management team in just three months and still have spare time to enjoy the sunshine.How to structure a B2B argument
B2B marketing always comes down to building an argument; telling a story that leads to an inescapable conclusion: ‘You need to buy this, now.’ If your argument isn’t solid, the creativity of Björk and the budget of Nike will not move your business.The power of beliefs in B2B marketing
Check out this great TED Talk by Simon Sinek on the power of beliefs in marketing. Great leaders and great companies start with beliefs not facts, policies, products or services. People don't buy WHAT you do they buy WHY you do it.B2B Copywriting: hitting the sweet spot
There are four kinds of B2B copywriting and they fall into the neat little quadrants formed when two important axes intersect: Clarity and Authenticity. If you can get both in your writing, you're in the Sweet Spot and wonderful things will begin to happen to you...B2B summed up in two words: the writing’s on the road
B2B is a lot simpler than the gurus would have you believe. After all the e-tomes and blog posts and webinars it really all boils down to two words -- and you can see them painted on almost urban street road in the land. When in doubt: look down.Gesu gets her MBA (and red Mini)
Gesu Baroova, Velocity account manager, has had a pretty good weekend. Got her MBA from Cranfield and bought a bright red Mini Cooper…
Making the sales team irrelevant
Roger Warner, online PR maestro, sent us a link to this Doug Richard video. It’s a two-minute extract from one of his start-up seminars, this one on the relationship…
An antidote to all the hype
There's a lot of crap talked about the power of social media and how it's transforming marketing. Check the Ad Contrarian blog for a bracing, acerbic and amusing antidote to all the hype.Why clients hate marketing agency folk
I just stumbled over a piece from Canada's Marketing Magazine called " Here's to 2010: Industry experts share predictions for the year ahead" and read this, among other forecasts.What’s white, invisible, invaluable and online now?
No internal search returns! Find out how your own site's search results can turn you into a better informed marketer in minutes.EPiServer uses market momentum to go public
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the planet and has delivered some really impressive numbers over the last few years.In Which The Hero Helps SmallWorlders Sell Intranets To Marketers
We’ve been working with a great company called SmallWorlders. They produce smart, sociable intranets for marketing types. Their Sandbox™ platform, hosted model and marketing-savvy service teams combine…
Velocity Does Video: Nine kinds of B2B web video
As this quick showreel demonstrates, we've been doing more and more video for our B2B marketing clients. Why? because it's a great way to get even the most complex ideas across in a clear, compelling way.Why B2B customers are easier to lose than convert in one visit
Converts to digital conversion practices abounded at Econsultancy's Marketing Masterclass last week. Find out how you can be the last funnel standing in the interminable B2B buying cycle.Lethal Generosity: a key principle of social media marketing?
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter experts, passionates, mavens, and thought leaders. B2B brands that can create places where this type of exchange can happen are engaging in something called 'lethal generosity', a key principle of social media marketing.Rise Up And Defy Marketing’s Inquisition
Velocity puts McLuhan, B2B copy and all your customers in its dock. And there's no way we're letting them out - unless you convince us otherwise.Quick Case: when content goes social
It's been about four months since we published the B2B Content Marketing Workbook and we thought we'd report back on how the campaign has worked so far. It was the first time we've used social media as a vector for our content marketing and so makes a nice case study.V Shortlisted for Glittering B2B Gong
We’re pleased as Punch to have been shortlisted for a B2B Marketing Magazine Award for our recent work with ShipServ. It’s hard to come over all surprised about it –…
Velocity takes New Media Age Awards by storm (but loses)
We were thrilled to have been a Finalist for the Best B2B Campaign in the New Media Age Effectiveness Awards, celebrated the other night at the Grosvenor House Hotel. We thought our work with ShipServ kind of deserved it, to be honest. But we didn't bloody win. Microsoft did. Which kind of sucks.The white paper is dead…or is it?
I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they're getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. So click here to find out whether they changed my mind...ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′
We swelled with pride yesterday when our client ShipServ won First Tuesday's prestigious 'Most promising Internet Company in the UK 2009' award.
Web personas and Mind Maps
Like most good digital agencies, we've been exploring web personas for a while and we've found them to be a critical aid to great site design. If you do them thoroughly, personas mean you can develop better sites faster, ones that meet the needs of your customers, prospects and other stakeholders more effectively. They force everyone to think about what users might actually want to do when they visit your site and then shape the design accordingly.Simple Steps To A User Focused Site
We never tire of building websites. The sheer pace of technology change means no two sites are the same. But the same old battles are usually just round the corner.Clean tech marketing and green tech marketing: a different kind of B2B
We've recently worked with a handful of companies that offer clean technologies or green technologies (or both if SEO is important to you) and we've noticed some issues that they have in common. So we thought we'd capture them in this new slideshare...Don’t get lost on the mobile Web: a mobile marketing e-Book
We just completed a new e-Book for our client dotMobi on mobile content discovery. Called 'Don't get lost on the mobile Web', you can find it at www.mobithinking.com, the online resource for mobile marketers.Postcreditcrunchism: marketing is the measure of all things
The history books will look upon the credit crunch as an agent of dramatic change. Marketing, for one, will never be the same again. It's probably for the best.Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
-
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
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