We’ve been native advertising skeptics. But we had to give it a go. Here are the results of our first experiment.
B2B marketing agency
It’s not a question of “if” to gate, but a question about “when” to gate.
Why clients and agencies need to bitch less – and bicker more.
This piece is an attempt to try to answer the most profound (or at least most important) question in any career.
Thirty-six of the world’s most over-paid and ill-behaved content marketers gathered to spam the world with this.
This is an internal deck about client-agency relationships that we decided to share with the outside world. Enjoy!
Velocity has been shortlisted for the B2B Marketing Agency of the Year award. Which is nice.
Dear anonymous link-builder, no you can’t guest blog on our site. Because you are lazy, stupid and dishonest.
Short interviews are better than long ones. Here’s a recent three-minute session on Content vs Crap.
All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.
B2B marketing works best when there’s an alliance between marketing artists and scientists
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Stan Woods tells you why you’d be insane to miss his session at FUNNEL 20122, the major B2B marketing event.
A short, sharp interview with Velocity MD Stan Woods on the power of B2B content marketing and the value of story.
All aboard! A single doodle that summarises how everyone and their uncle is becoming a content marketer.
Most B2B marketing strategies are still fueled by some serious denial. Time to wake up and smell the coffee.
We’re, in the local vernacular, ‘chuffed to bits’ to be a finalist for the Content Marketing Institute’s award!
Prezi is the cloud-based presentation software that’s like Powerpoint on LSD. Its ‘zoomable user interface’ (ZUI?) with swoopy transitions and infinite drill-downs make it a sexy alternative to boring old slides. Here’s how and why you should put it in your B2B content marketing toolkit…
Great B2B content marketing is teamwork. But it’s rare to have all the necessary talents in one person, so here are
The Future of Digital Marketing event (FODM) is a highlight of the digital marketing calendar and one of Econsultancy’s longest-standing events. So we were thrilled when Laura Wall asked us to do the main print promotional piece for the 2012 event. We gave it to Luke Donaghey to design –– he did last year’s bright, [...]
When it comes to structuring a B2B marketing argument, it’s hard to beat the good old ‘Problem/Solution’ structure. It’s stood the test of time for some very good reasons: It gets the target audience nodding in agreement – if they recognise the problem you’re describing, they’re much more likely to lean forward and give you [...]
‘Jumping the shark’ is one of my favourite expressions. Wikipedia tells us it means “the moment in the evolution of a television show when it begins a decline in quality that is beyond recovery. The phrase is also used to refer to a particular scene, episode or aspect of a show in which the writers [...]
A client asked for a bit of help in putting together a video strategy for next year’s marketing plan. In writing a
We’ve been huge fans of information graphics at Velocity ever since Edward Tufte self-published his brilliant ‘The Visual Display of Quantitative Information‘ book. But as the B2B marketing world has gone B2B infographic crazy in the last year or so, we’ve been much more likely to be disappointed than delighted. Most B2B infographics are really [...]
Testing is the single best way to improve your conversion rates and turn more traffic into customers. Here’s help.
When he was working for a big B2B company, Andrew Walker did a brave thing. He audited every piece of communication that his company put out, with a cold, clear eye. And the result was, in Andrew’s words, “overwhelmingly bad. Every page on our website, every article we’d written, every e-newsletter, every piece of collateral [...]
Content Marketing and Marketing Automation are the two new pillars of B2B. We’re taking part in an upcoming DemandGen webinar that brings the two topics together. It’s on 15 September at 1pm London time and you can register here. Facilitated by John Sweeney of DemandGen, the marketing automation consultants, the web panel will include Velocity’s [...]
You’re a marketer, we’re marketers. It’s good to share the things we like. Here are nine companies you ought to know about. They all help marketers make more money for their companies; they’re all great at what they do; and they’re all Velocity clients – which says a hell of a lot about their judgement [...]
We’re big believers in the power of a great FAQ section on a B2B website . Here’s an FAQ about why.
We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we brought the Manifesto to market. There’s some yadda-yadda to go with it but you’ll probably get the idea… 12 Lessons from the B2B Marketing Manifesto Campaign View more presentations [...]
Even the smallest company has at least one guy who can tell its story really, really well. He’s the guy you always want to bring to important sales calls and meetings. The one who can make your story seem so simple, clear and compelling. This guy is a priceless asset – but the one thing [...]
Are you ready for the Land of Accountability? If you’re a B2B marketer with a thirst for measurement then find out why we might be your next assignment.
Google Adwords? Better your own AdWords. Customize your settings or watch the cash flow down the sink.
Project Open Kimono shows how you can use lead nurturing to transform your email returns in just one week. It’s lik
We want great B2B marketing clients. But where can we find the people who share our view of the marketing world. Fi
Doug talks to John Sweeney about the frustrations and hope that inspired the B2B Marketing Manifesto.
We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all there.
A digital curtain has descended on B2B marketing content. The next installment of Project Open Kimono looks at the
Marketing Profs and Junta 42 haven’t half been busy lately. They’ve produced a report into content marketing, surveying skills, resources, and trends. It’s the biggest and most comprehensive report of its kind, surveying 1100 American marketers in May 2010. These are some of the highlights. All in all it’s a bit of mixed bag: content [...]
B2B Case Study live: Project Open Kimono Part 2, in which Velocity, the B2B Marketing Agency shares it’s experience
You might call us brave. You might call us stupid. But I like to think we’re honest. Project Open Kimono is a warts
Velocity, the B2B marketing agency, has produced a new eBook for marketers called the B2B Marketing Manifesto, available for download from the Velocitypartners.co.uk website. The B2B Marketing Manifesto tackles the choice facing B2B marketers today: either step up to the challenge of marketing in a digital world, or continue using the internet for digital brochureware [...]
I came back to the office today to find Stuart, our senor designer, all covered in spray paint. In this age of InDesign, Photoshop and Illustrator, it’s great to see a designer actually get out the scissors, card and spray cans once in a while.
Search engine optimizers are no longer the superstars of B2B marketing. Find out how SEO is being reinvented from a content to a people challenge.
Let’s face it, most B2B copywriting is not very good. There are many reasons, but here are our top ten. Is your latest B2B marketing copy guilty of any of them?
To achieve greatness you must be prepared to fail. What’s true in sport is true in B2B marketing. It’s time to accept the power of failure in a glorious career.
We want your body. And your brain. We’re looking for talented copywriters, designers and project managers, so if you’re looking for a job in B2B marketing, come and talk to us.
To love your customers is to love your analytics. Find out why B2B content marketing campaigns need KPIs for measured success.
At Velocity we believe in making our content work harder than we do. Find out how just a little bit of joined up thinking can make you the toast of your management team in just three months and still have spare time to enjoy the sunshine.
B2B marketing always comes down to building an argument; telling a story that leads to an inescapable conclusion: ‘You need to buy this, now.’ If your argument isn’t solid, the creativity of Björk and the budget of Nike will not move your business.
Check out this great TED Talk by Simon Sinek on the power of beliefs in marketing. Great leaders and great companies start with beliefs not facts, policies, products or services. People don’t buy WHAT you do they buy WHY you do it.
There are four kinds of B2B copywriting and they fall into the neat little quadrants formed when two important axes intersect: Clarity and Authenticity. If you can get both in your writing, you’re in the Sweet Spot and wonderful things will begin to happen to you…
Velocity, the London-based business-to-business marketing agency, ran out of tea today in an uncharacteristic demand forecasting error. The agency, which recently acquired a large red teapot to support and enable its growing workforce, is now crippled by a complete lack of the beverage that contributes 50% of staff body mass and 76% of all good [...]
Roger Warner, online PR maestro, sent us a link to this Doug Richard video. It’s a two-minute extract from one of his start-up seminars, this one on the relationship between marketing and sales. The quote we like: “A great marketing campaign is defined by the irrelevance of the sales people who follow.” We’ve always like [...]
There’s a lot of crap talked about the power of social media and how it’s transforming marketing. Check the Ad Contrarian blog for a bracing, acerbic and amusing antidote to all the hype.
London-based B2B marketing agency Velocity today announced its acquisition of a new, high-capacity teapot to support its growing team of B2B marketing professionals. The new teapot, a 10-cup, 3.2 litre Globe from the London Pottery Company will go into service alongside the agency’s previous 1.5 litre facility. “We’re thrilled with our big, red teapot,” says [...]
I just stumbled over a piece from Canada’s Marketing Magazine called ” Here’s to 2010: Industry experts share predictions for the year ahead” and read this, among other forecasts.
No internal search returns! Find out how your own site’s search results can turn you into a better informed marketer in minutes.
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the planet and has delivered some really impressive numbers over the last few years.
We’ve been working with a great company called SmallWorlders. They produce smart, sociable intranets for marketing types. Their Sandbox™ platform, hosted model and marketing-savvy service teams combine to deliver the best marketing intranets on the planet. When we started working with them they knew who they were and what they did but only a select [...]
As this quick showreel demonstrates, we’ve been doing more and more video for our B2B marketing clients. Why? because it’s a great way to get even the most complex ideas across in a clear, compelling way.
Converts to digital conversion practices abounded at Econsultancy’s Marketing Masterclass last week. Find out how you can be the last funnel standing in the interminable B2B buying cycle.
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter experts, passionates, mavens, and thought leaders. B2B brands that can create places where this type of exchange can happen are engaging in something called ‘lethal generosity’, a key principle of social media marketing.
Velocity puts McLuhan, B2B copy and all your customers in its dock. And there’s no way we’re letting them out – unless you convince us otherwise.
Velocity, the B2B marketing agency, today announced its new B2B marketing agency SEO strategy: to optimize around the keyphrase B2B Marketing Agency.
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It was the first time we’ve used social media as a vector for our content marketing and so makes a nice case study.
We’re pleased as Punch to have been shortlisted for a B2B Marketing Magazine Award for our recent work with ShipServ. It’s hard to come over all surprised about it – after all, we did complete the rather arduous application process – but we’re still really encouraged when good work gets some recognition. Not for ourselves, [...]
We were thrilled to have been a Finalist for the Best B2B Campaign in the New Media Age Effectiveness Awards, celebrated the other night at the Grosvenor House Hotel. We thought our work with ShipServ kind of deserved it, to be honest. But we didn’t bloody win. Microsoft did. Which kind of sucks.
I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. So click here to find out whether they changed my mind…
Velocity, the B2B marketing agency specialising in technology companies, today announced the publication of a free 49-page eBook called The B2B Content Marketing Workbook…
We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet C
Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. If you do them thoroughly, personas mean you can develop better sites faster, ones that meet the needs of your customers, prospects and other stakeholders more effectively. They force everyone to think about what users might actually want to do when they visit your site and then shape the design accordingly.
We never tire of building websites. The sheer pace of technology change means no two sites are the same. But the same old battles are usually just round the corner.
We’ve recently worked with a handful of companies that offer clean technologies or green technologies (or both if SEO is important to you) and we’ve noticed some issues that they have in common. So we thought we’d capture them in this new slideshare…
We just completed a new e-Book for our client dotMobi on mobile content discovery. Called ‘Don’t get lost on the mobile Web’, you can find it at www.mobithinking.com, the online resource for mobile marketers.
The history books will look upon the credit crunch as an agent of dramatic change. Marketing, for one, will never be the same again. It’s probably for the best.