Topic results for "B2B lead generation"
Ten Tips for Cross-Promoting your Content, Part II
Here’s Part II of the post I started on B2B Bloggers, the excellent resource run by Jeremy Victor:
The story so far:
We learned about the importance of cross-promoting your content to…
The power of B2B Lead Nurturing
The sales team owns the sales funnel.
But as a B2B marketer, you feed the top of their funnel.
So you own your company’s revenue pipe.
The success or failure…
B2B web marketing: the platform battle
As B2B web marketing comes of age, a battle is brewing between some pretty big players (and a few upstarts) over who will become the primary dashboard for marketers. The…
2010 Content Marketing Trends and Predictions
ClickPredictions 2010
View more documents from Ambal Balakrishnan.
There she is. The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions — a crowdsourced effort by “39 of the world’s…
Should free B2B content hide behind a form?
The debate rages on: is it better to ask people to fill out a form to download your content (chasing shy people away) or maximise downloads and go without a…
Our New Year’s B2B Marketing Resolutions
Inspired by Neil’s resolution “to eat breakfast every morning”, I got everyone at Velocity to give me their B2B marketing resolutions. So here are the new year’s resolutions from the…
In Which The Hero Helps SmallWorlders Sell Intranets To Marketers
We’ve been working with a great company called SmallWorlders. They produce smart, sociable intranets for marketing types. Their Sandbox™ platform, hosted model and marketing-savvy service teams combine to deliver the…
Let us march!
My favourite quote from Ogilvy On Advertising:
“When Aeshines spoke, they said, ‘How well he speaks’. When Demosthenes spoke, they said, ‘Let us march!’”
Unfortunately, when the typical B2B copywriter speaks, they…
Quick Case: when content goes social
Gotta love Twitter…
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…
All CIOs (or CEOs) are not the same
We’re often asked s for creative ideas that target ‘the C-suite’ – CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to sign…
The white paper is dead…or is it?
At a webinar I presented the other day I said that while white papers were still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B.…
The Content Marketing Workbook
It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing…
Choose your patients carefully
Choose your B2B patients wisely
The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. They have…
Watch the Velocity web seminar on Content Marketing
Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 World”. Seemed to go really well.
Over 130 people attended and the…
Join us for our new Content Marketing Webinar
Traditional, interruption-based marketing is dead (or dying fast). The new B2B marketing is Content Marketing. And while a lot of marketers think that’s what they’re doing when they crank out…
ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′
We swelled with pride yesterday when our client ShipServ won First Tuesday‘s prestigious ‘Most promising Internet Company in the UK 2009‘ award.
We’ve been working with the company and its CMO…
Web personas and Mind Maps
Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.
If you do them thoroughly,…
Simple Steps To A User Focused Site
We never tire of building websites. The sheer pace of technology change means we constantly push the barriers back. No two projects are ever the same.
But the excitement is tempered…
ROI and social media marketing for B2B
One of our clients is talking to us about spending budget on creating online buzz. Naturally, she’s thinking hard about how to justify what is effectively a new cost line…
Postcreditcrunchism: marketing is the measure of all things
Every recession is a reckoning. Seemingly untouchable business empires crumble and disappear practically overnight. New ones, perhaps Richmond based, rise out the rubble.
This recession is no different. The financial industry’s…
Digital Velocity in eight tweets: accelerate your online engagement
B2B marketing has become almost synonymous with digital marketing. If you’re not getting your story out on the web, you’re probably not getting your story out at all. Now,…
Recent papers
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
The Benefit Hierarchy in corporate positioning & corporate message development
Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
Riding the Hype Cycle
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
Topics
Featured Paper
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The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Latest Papers
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
-
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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