Topic results for "B2B email email marketing"
Spamalot to the Holy Grail: a personal email journey
Are you a spammer? I’m sure you’re not. But I’ll cheerfully wager that some of you have, at one point, been confused for one. According to the BBC, undercover US researchers, or white hat spammers, have finally unearthed the secret economics of a 21st century boogie man: the junk mailer.Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
