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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "B2B design"

ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′

We swelled with pride yesterday when our client ShipServ won First Tuesday‘s prestigious ‘Most promising Internet Company in the UK 2009‘ award.

We’ve been working with the company and its CMO…

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Stan Woods | April 29th, 2009 | one comment

Web personas and Mind Maps

Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.

If you do them thoroughly,…

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Stan Woods | April 22nd, 2009 | 4 comments

Recent papers

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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Doug Kessler | June 9th, 2009 | 16 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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Doug Kessler | March 12th, 2009 | 2 comments

The Benefit Hierarchy in corporate positioning & corporate message development

Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…

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Doug Kessler | November 25th, 2008 | 9 comments

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

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Roger Warner | July 10th, 2008 | 5 comments