B2B copywriting

How to deal with negative comments

Got some negative feedback on your work? Here are our top tips on how to deal with them.

11. 08. 2016


The 15 B2B copywriters I don’t want to be

Great B2B copywriters are really hard to find. And inside every one, there are 15 hacks. We out them in this post.

01. 07. 2016


B2B writing: It ain’t just writing

There’s a hell of a lot more to B2B writing than meets the eye.

20. 05. 2016


Learn to code tell stories

The world needs young people to pursue careers in science, technology and engineering – but we also need a new generation of storytellers . . .

26. 04. 2016


A (sort of) formula for B2B content

Let me start this by saying there is no one formula for B2B content. Nor, I believe, should there be. But beneath the surface of every great piece of…

08. 01. 2016


The “Get Your Stuff Read” blog post

Please. On your website, address the reader’s needs obviously and directly. Even bluntly. They’ll appreciate it.

15. 10. 2011


B2B Copywriting: hitting the sweet spot

There are four kinds of B2B copywriting and they fall into the neat little quadrants formed when two important axes intersect: Clarity and Authenticity. If…

30. 06. 2010