B2B content marketing

What just happened? Content Marketing World 2014

For a content marketer, a trip to Content Marketing World in Cleveland is like a 6-year-old kid getting a three-day pass to Disneyworld — all rides included plus a free selfie with Mickey & Minnie (Joe Pulizzi and Robert Rose in this case — I’ll let you decide which is which). It’s also kind of [...]

Leaseplan Telematics

For fleet managers, telematics can be scary. So we wanted the video to be friendly and fun.

Assuming the position

When content fails to make assumptions, it fails to divide an audience. Here’s why that’s bad.

Only fools and prospects

Why just about everything in marketing compels you to treat your audience like they’re idiots.

What’s an infographic?

Everybody’s doing infographics, but few people talk about the format: What it can and cannot do.

Why your content marketing must get more granular

We seem to be reaching the saturation point for posts about how content marketing is reaching the saturation point. The after-shocks caused by posts like Mark Schaeffer’s Content Shock (over 600 comments and counting) and our own perplexingly runaway Crap slideshare, indicate that marketers are terrified by the idea that content marketing is reaching its [...]

The knowledge bubble

How tech marketers have everything to do with the tech bubble. And why more homework is all we have to stop the pop

The B2B Marketing Fun Poll

We’re convinced that – even for the driest of B2B markets – successful marketing is fun marketing.

B2B Content Marketing Roundtable

Doug joined Joe Pulizzi of the CMI and Jim Burns of Avitage on this Marketing Made Simple TV show. Check it out.

Using Piktochart: a marketing technology review

A friend alerted me to Piktochart, the online Infographics creator so I thought I’d give it a try. Here’s my first impression after making two infographics, the one you see above (which took about 7 minutes) and a spoof Content Marketing Strategy infographic I cranked out last week and shared on Pinterest (yes, it did [...]