Topic results for "B2B content marketing"
Anatomy of a project: Calnetix
We’ve just completed a big project for Calnetix, a company that turn waste heat from industrial processes into energy. It’s green, clean, and it saves money. What’s not to like?…
Ten ways that B2B marketing copy goes wrong
Let’s face it, most B2B copywriting is not very good. Here are ten reasons why:
1. Not being clear about what you want your audience to do.
All good writing starts with…
Ten Tips for Cross-Promoting your Content, Part II
Here’s Part II of the post I started on B2B Bloggers, the excellent resource run by Jeremy Victor:
The story so far:
We learned about the importance of cross-promoting your content to…
Why KPIs underpin your B2B content marketing cycle?
People think a love of analytics is a bit weird; but they’ve clearly never left a web content planning meeting thinking they may just have lost the will to live…
B2B marketing’s virtuous digital circle: Spin Cycle
B2B Marketing’s Virtuous Circle: Spin Cycle
Let’s imagine two marketing managers responsible for creating B2B content marketing materials for a technology company; one is called Hector, the other Socrates.
They’ve both been…
How to structure a B2B argument
If you’re marketing fabric softener, beer or perfume, you’re in the business of manipulation. You win if you make someone feel a certain way.
If you’re marketing security software or network infrastructure…
IBS campaign shortlisted for B2B Marketing Awards 2010
Ice the champagne: our ‘Margin Killers’ campaign for IBS has been shortlisted for the Best International Campaign category in this year’s B2B Marketing Awards.
IBS is a leading provider of distribution…
The power of beliefs in B2B marketing
Ashley Friedlein of Econsultancy just turned us on to this excellent TED Talk (TED is a fantastic series on ‘Ideas Worth Spreading’). It’s by Simon Sinek, author of Start With…
B2B Copywriting: hitting the sweet spot
So broadly, there are four kinds of B2B copywriting and they fall into the neat little quadrants formed when two important axes intersect: Clarity and Authenticity.
Clarity is probably the most…
B2B summed up in two words: the writing’s on the road
That about sums it up.
B2B is a lot simpler than the gurus would have you believe. After all the e-tomes and blog posts and webinars it really all boils down…
An infographic with sound
We love infographics here at Velocity and are big fans of Edward Tufte and Information is Beautiful and Data Flow and stuff like that. But we just had to share…
The value of story? About 2,776%
We’re always talking about how important a story is in marketing — but now someone has finally proven it with an ingenious experiment.
As summarised in a recent DoubleThink post, the…
Notes from a General Election: the power of decisions
I love an election. It’s the way people – not the robots programmed for power – make decisions as polling day looms.
One week a person sits on the fence in…
We’re all B2B content brands now
We just did a guest post for the excellent B2BBloggers on how we’re all becoming content brands now — and some tips for how to build a strong B2B content…
B2B Content Marketing: Mobilise Your Home Front
I got my hands on the ITSMA Social Media Survey last week and the findings are consistent with day-to-day experience.
It’s good news if you’re looking for evidence of social…
Cleaning up your B2B product portfolio
A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of products or services into a few…
An antidote to all the hype
There’s a lot of crap talked about the power of social media and how it’s transforming marketing. It’s frequently exhausting (and annoying) to read the idiotic ramblings and unqualified pontifications…
Nativ gets its mojo on
We’ve been working with a great company called Nativ, who offer a digital video content management and distribution platform and service.
Basically, if you own video content in any form…
7 Incredibly Rare Mistakes in Social Media Marketing
There are literally thousands of blog posts, slideshares, eBooks and articles called, “The 24 Most Common Mistakes in Social Media Marketing”. But no one ever bothers to list the really…
The F word in B2B marketing
Is it just me or is typical B2B marketing utterly joyless? Why is that? Why do people who are passionate about carp fishing and bicycling and the Beatles become robots…
What’s white, invisible, invaluable and online now?
No search returns!
By that I mean the empty returns so many B2B websites deliver to their users. They’re actually gold dust. They allow us to extract value from exactly nothing. …
The rise and rise of B2B content marketing
Content Marketing is rivaling social media marketing in the hype stakes — and for good reason. It may not be particularly new, but in the age of the informed buyer…
2010 Content Marketing Trends and Predictions
ClickPredictions 2010
View more documents from Ambal Balakrishnan.
There she is. The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions — a crowdsourced effort by “39 of the world’s…
Should free B2B content hide behind a form?
The debate rages on: is it better to ask people to fill out a form to download your content (chasing shy people away) or maximise downloads and go without a…
Our New Year’s B2B Marketing Resolutions
Inspired by Neil’s resolution “to eat breakfast every morning”, I got everyone at Velocity to give me their B2B marketing resolutions. So here are the new year’s resolutions from the…
In Which The Hero Helps SmallWorlders Sell Intranets To Marketers
We’ve been working with a great company called SmallWorlders. They produce smart, sociable intranets for marketing types. Their Sandbox™ platform, hosted model and marketing-savvy service teams combine to deliver the…
Velocity Does Video: Nine kinds of B2B web video
As this quick showreel demonstrates, we’ve been doing more and more video for our B2B marketing clients. Why? because it’s a great way to get even the most complex ideas…
Low-tech videos for a high tech product
We love these Google Features videos on YouTube. Most tech demonstration videos are all high-tech flash with little icon men and screen shots and slick animations. These are the opposite:…
How often do you need to publish content? 1-7-30-4-2-1
Content Marketing is like publishing — you need an editorial calendar and a bit of discipline. This guest post on Junta42 by Russell Sparkman of Fusionspark Media talks about how…
Diary of a Tweet: Clarity vs Twitterjunk
The birth of every every new communications medium is followed by a period during which the underlying technology actually cramps the communication it’s supposed to be enabling. When it comes…
16 ways to alienate a B2B buyer
Most B2B marketing doesn’t just fail – it actively repels the people it’s trying to attract. In other words, most B2B marketing would deliver better results if it didn’t exist…
B2B marketing predictions for 2010
We were recently asked where we thought B2B marketing would go in 2010. Made us think. So here are some predictions for the next year:
THE KIND-OF-OBVIOUS PREDICTIONS:
Content Marketing will…
Lethal Generosity: a key principle of social media marketing?
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users. Apparently this is a higher concentration than for Wikipedia and much, much higher…
You can’t have a conversation when you use a megaphone
Selling to B2B customers has been changed forever by the Internet. A truism maybe, but it’s surprising how many B2B marketing organisations are still structured as they were in the…
The Velocity B2B Marketing Tube Map
The B2B Journey Planner
We’ve always loved Harry Beck’s legendary design for the London Underground Tube Map, so thought we’d do our own version mapping out the B2B marketing landscape. Kind…
Quick Case: when content goes social
Gotta love Twitter…
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…
Join us for a Demand Generation Webinar
An illustrious panel
Stan Woods will be taking part in what’s shaping up to be an excellent webinar on Innovation in Demand Generation and we thought you, as a loyal Velocity…
B2B blogging for beginners
Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems and…
Ghost in the machine: who should write your blog?
There’s a debate in the blogosphere about whether it’s right for a blog to be ghost-written, particularly one advertised as being written by a particular author. Rather than get exercised…
All CIOs (or CEOs) are not the same
We’re often asked s for creative ideas that target ‘the C-suite’ – CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to sign…
The Web Form Wall
It’s a perennial debate: give your content away with no registration (web form), or force people to give you their details to get the goodies. Both arguments are compelling.
We tend…
V Shortlisted for Glittering B2B Gong
We’re pleased as Punch to have been shortlisted for a B2B Marketing Magazine Award for our recent work with ShipServ. It’s hard to come over all surprised about it –…
The white paper is dead…or is it?
At a webinar I presented the other day I said that while white papers were still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B.…
The Content Marketing Workbook
It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing…
Watch the Velocity web seminar on Content Marketing
Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 World”. Seemed to go really well.
Over 130 people attended and the…
Join us for our new Content Marketing Webinar
Traditional, interruption-based marketing is dead (or dying fast). The new B2B marketing is Content Marketing. And while a lot of marketers think that’s what they’re doing when they crank out…
Why we steal from our clients.
In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. In…
How strong is your B2B positioning?
Positioning is one of the essentials of B2B marketing but it’s very rare to see it done well. It’s a simple idea: as a marketer, you should explicitly manage the…
Clean tech marketing and green tech marketing: a different kind of B2B
We’ve recently worked with a handful of companies that offer clean technologies or green technologies (or both if SEO is important to you) and we’ve noticed some issues that they…
Don’t get lost on the mobile Web: a mobile marketing e-Book
We just completed a new e-Book for our client dotMobi on mobile content discovery. Called ‘Don’t get lost on the mobile Web’, you can find it at www.mobithinking.com, the online…
ROI and social media marketing for B2B
One of our clients is talking to us about spending budget on creating online buzz. Naturally, she’s thinking hard about how to justify what is effectively a new cost line…
Who needs editors?
Google has dis-intermediated the content business.
You don’t have to hire a PR agency to kiss the arses of the editors any more.
You just have to generate content that people really…
Slugwatch: the power of content marketing
We were just having a really thought-provoking conversation about content marketing with Andrew Findlater and Hooman Bassirian from Reed Business and they told us about Slugwatch, a service for UK…
Recent papers
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
The Benefit Hierarchy in corporate positioning & corporate message development
Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
Riding the Hype Cycle
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
Topics
Featured Paper
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Latest Papers
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
-
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
Tags
- Add new tag
- Advertising
- B2B
- B2B agency
- B2B content marketing
- B2B lead generation
- B2B marketing
- B2B marketing agency
- B2B social media
- B2B technology marketing
- Blogging
- Branding
- Content
- Content Marketing
- Copywriting
- Corporate Message Development
- Corporate Positioning
- Demand Generation
- design
- digital marketing
- Identity
- Innovation
- Lead Generation
- lead nurturing
- lead scoring
- Marketing
- Mobile Marketing
- Online PR
- persuasion
- Petri Dish
- PPC
- Sales
- selling
- SEO
- Social Media
- Technology Marketing
- technology marketing agency
- Thought Leadership
- web analytics
- Web Design
- Web Marketing
- Web Relations
- writing