Why you should sessionize your content
What if you could sit on the shoulders of every prospect as they consumed your content. You kinda can.
B2B Content Marketing Strategy
The one word that should start every document
One magic word can improve the effectiveness of your marketing documents by 180%. Bet you can’t guess. Go on. Guess. Go on…
08. 08. 2016
Der Kessler spricht – The Content Marketing Deluge
In preparation for our Content Strategy Hangout,we talk to Doug about the imminent content marketing deluge.
12. 02. 2013
B2B Content Marketing Roundtable
Doug joined Joe Pulizzi of the CMI and Jim Burns of Avitage on this Marketing Made Simple TV show. Check it out.
21. 06. 2012
Diary of a Content Pimp 1 – The kick-off
The first in a series of posts telling the story behind the Content Marketing Strategy Checkllist campaign.
The B2B Content Marketing Strategy Checklist is born
A Content Marketing Strategy Checklist is born! We’re proud of our new baby and hope it helps you do great things.
Velocity’s B2B content marketing research trip to Paris
To stay at the cutting edge of B2B content marketing you can’t just sit in your office. So Velocity decided to get out of London and discover how B2B…
19. 12. 2011
Content Development using Inbound Writer
Ryan came across a blog post by Jay Baer on a tool called Inbound Writer which is designed to help writers create better B2B content marketing pieces. Jay…
12. 10. 2011
