Why I hate the ‘Cover the Logo’ test
The ‘cover the logo’ test kills great ideas—because people don’t get how brands work.
B2B branding
Inviting the tackle
The most effective brands don’t hide from tackles. They invite them.
24. 01. 2019
Brand is no longer bullshit.
On the internet, there is no shortcut to building a brand. At least, if you’re trying to do it authentically.
14. 01. 2019
Re-naming a B2B company 2: the process, shortlist and winner
In the second part of our Re-Naming a B2B Company two-parter, we drill down into the actual names, a long list… a shortlist… and the winner!
19. 11. 2018
Renaming a B2B brand 1: The lessons learned
Re-naming a B2B company is packed with interesting challenges, word-nerdy issues and all sorts of implications about what a brand and a name are really…
13. 11. 2018
Why clients hate marketing agency folk
I just stumbled over a piece from Canada’s Marketing Magazine called ” Here’s to 2010: Industry experts share predictions for the year ahead” and read this,…
04. 02. 2010
‘Inspired by Kittens’ – Five branding lessons from social media
In September 2008, Fallon’s Executive Creative director, Al Kelly, posted a video to YouTube called Kittens Inspired by Kittens.Within five months, the…
05. 03. 2009
