All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.
B2B agency
The emergence of marketing operations: let’s aim for yin & yang not a dialogue of the deaf.
Written by Stan Woods |
B2B marketing works best when there’s an alliance between marketing artists and scientists
Stan Woods on B2B content marketing
Written by Doug Kessler |
A short, sharp interview with Velocity MD Stan Woods on the power of B2B content marketing and the value of story.
Better B2B Video Marketing: a BrightTalk panel
Written by Doug Kessler |
Doug took part in this BrightTalk webinar on B2B marketing video. Tune in for some sound advice and a few examples.
Velocity a finalist for Content Marketing Agency of the Year
Written by Doug Kessler |
We’re, in the local vernacular, ‘chuffed to bits’ to be a finalist for the Content Marketing Institute’s award!
Salesforce Social Success case study
Written by Doug Kessler |
Kieran Flanagan has written an excellent summary on SEOmoz of the Salesforce Social Success content microsite. He tells this B2B content marketing case story so well, I won’t try to re-tell it here. Just wanted to share my favourite graphic from it: Says it all — the sweet spot for all B2B marketing is where [...]
Conversations with Lucy: the trouble with virtual customer support
Written by Doug Kessler |
Lucy is a virtual customer care agent who works for my mobile operator, O2. I have spent many hours talking to Lucy, sharing my hopes, my dreams, my ambitions and, yes, my fears. But I feel that Lucy is struggling with commitment issues and, when confronted, tends to hide behind a rather cold officious facade. This is hurtful but I can’t seem to get through to Lucy and earn her trust. Here’s a recent conversation:
Starting with an earthquake and building to a climax
Written by Stan Woods |
Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with an earthquake and works its way up to a climax”. I’m not sure we quite achieved that at Velocity’s first live Marketing Masters one-hour-long interview with John Watton from Expedia.
In case you missed these B2B marketing guest posts
Written by Doug Kessler |
We’re big believers in doing guest posts on other marketing sites. It reaches new audiences, builds backlinks and boosts our page rank and overall search rankings. The only bad thing: our regular blog readers don’t get to see them unless they happen to follow the blogs we’re posting on. We wouldn’t want to simply cut [...]
The Shape of Play-For-Pay in B2B Marketing
Written by Ryan Skinner |
What would it look like if creatives and content were rewarded only for the traffic and revenue they generated? Read on.
Do the British prefer ‘muddling through’ to evidence-based B2B marketing?
Written by Stan Woods |
I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working here in the UK. Three reasons sprang to mind.
B2B Marketing Agency campaign in a scribble
Written by Doug Kessler |
We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all there.
EPiServer uses market momentum to go public
Written by Stan Woods |
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the planet and has delivered some really impressive numbers over the last few years.
Lethal Generosity: a key principle of social media marketing?
Written by Stan Woods |
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter experts, passionates, mavens, and thought leaders. B2B brands that can create places where this type of exchange can happen are engaging in something called ‘lethal generosity’, a key principle of social media marketing.
How you market is almost as important as what you market
Written by Stan Woods |
In a world where B2B companies all communicate in the same boring way, the way you market is as important as what you market. A mixture of humanity, empathy and confidence in your communications will help you rise above the herd.
Ghost in the machine: who should write your blog?
Written by Stan Woods |
There’s a debate in the blogosphere about whether it’s right for a blog to be ghost-written, particularly one advertised as being written by a particular author. Rather than get exercised about whether this is right or wrong, the question is: can it ever work effectively? Find out what we think.
All CIOs (or CEOs) are not the same
Written by Stan Woods |
We’re often asked s for creative ideas that target ‘the C-suite’ – CEO, COO, CFO, CIO and so on. It’s natural because these guys are usually the ones to sign the cheques, particularly for significant purchases. But the question implies that these people are pretty much all the same in what they do and how they think and behave. In our experience, this isn’t true.
Velocity takes New Media Age Awards by storm (but loses)
Written by Doug Kessler |
We were thrilled to have been a Finalist for the Best B2B Campaign in the New Media Age Effectiveness Awards, celebrated the other night at the Grosvenor House Hotel. We thought our work with ShipServ kind of deserved it, to be honest. But we didn’t bloody win. Microsoft did. Which kind of sucks.
Bloggers and Influence Part II
Written by Neil Stoneman |
Bloggers eh! No schedules, no calendars, no contact number. They just don’t play by the rules. So how can you get on their elusive radar? Our top ten tips pave the way to success.
The white paper is dead…or is it?
Written by Stan Woods |
I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. So click here to find out whether they changed my mind…
The Content Marketing Workbook
Written by Doug Kessler |
It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. Come and get it!
Velocity announces free B2B Content Marketing Workbook
Written by Doug Kessler |
Velocity, the B2B marketing agency specialising in technology companies, today announced the publication of a free 49-page eBook called The B2B Content Marketing Workbook…
The Content Marketing Workbook
Written by Doug Kessler |
It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. Come and get it!
ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′
Written by Stan Woods |
We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet C
Web personas and Mind Maps
Written by Stan Woods |
Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. If you do them thoroughly, personas mean you can develop better sites faster, ones that meet the needs of your customers, prospects and other stakeholders more effectively. They force everyone to think about what users might actually want to do when they visit your site and then shape the design accordingly.
Simple Steps To A User Focused Site
Written by Neil Stoneman |
We never tire of building websites. The sheer pace of technology change means no two sites are the same. But the same old battles are usually just round the corner.
Postcreditcrunchism: marketing is the measure of all things
Written by Neil Stoneman |
The history books will look upon the credit crunch as an agent of dramatic change. Marketing, for one, will never be the same again. It’s probably for the best.
New mobile marketing eBook for small businesses
Written by Doug Kessler |
Velocity Partners, the B2B agency specialising in technology marketing, announced the publication of a new eBook available on mobiThinking.com. The free eBook is called, “Marketing your small business on the mobile Web: the guide to low-cost, high-impact mobile marketing” and is available to all mobile marketers on the mobiThinking.com website. “The major brands are getting [...]
Papa’s got a brand new bag, maaan.
Written by Stan Woods |
A bravo for emusic, one of the best music download sites out there, and some thoughts on building relevant communities in B2B. ‘Build it and expect them to come’ doesn’t work in the wild world of social networking.
