Topic results for "B2B agency"
In case you missed these B2B marketing guest posts
We’re big believers in doing guest posts on other marketing sites. It reaches new audiences, builds backlinks and boosts our page rank and overall search rankings.
The only bad…
The Shape of Play-For-Pay in B2B Marketing
What would it look like if creatives and content were rewarded only for the traffic and revenue they generated? Read on.Do the British prefer ‘muddling through’ to evidence-based B2B marketing?
I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working here in the UK. Three reasons sprang to mind.B2B Marketing Agency campaign in a scribble
We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all there.EPiServer uses market momentum to go public
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the planet and has delivered some really impressive numbers over the last few years.Lethal Generosity: a key principle of social media marketing?
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter experts, passionates, mavens, and thought leaders. B2B brands that can create places where this type of exchange can happen are engaging in something called 'lethal generosity', a key principle of social media marketing.How you market is almost as important as what you market
In a world where B2B companies all communicate in the same boring way, the way you market is as important as what you market. A mixture of humanity, empathy and confidence in your communications will help you rise above the herd.Ghost in the machine: who should write your blog?
There's a debate in the blogosphere about whether it's right for a blog to be ghost-written, particularly one advertised as being written by a particular author. Rather than get exercised about whether this is right or wrong, the question is: can it ever work effectively? Find out what we think.All CIOs (or CEOs) are not the same
We're often asked s for creative ideas that target 'the C-suite' - CEO, COO, CFO, CIO and so on. It's natural because these guys are usually the ones to sign the cheques, particularly for significant purchases. But the question implies that these people are pretty much all the same in what they do and how they think and behave. In our experience, this isn't true.Velocity takes New Media Age Awards by storm (but loses)
We were thrilled to have been a Finalist for the Best B2B Campaign in the New Media Age Effectiveness Awards, celebrated the other night at the Grosvenor House Hotel. We thought our work with ShipServ kind of deserved it, to be honest. But we didn't bloody win. Microsoft did. Which kind of sucks.Bloggers and Influence Part II
Bloggers eh! No schedules, no calendars, no contact number. They just don't play by the rules. So how can you get on their elusive radar? Our top ten tips pave the way to success.The white paper is dead…or is it?
I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they're getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. So click here to find out whether they changed my mind...The Content Marketing Workbook
It's here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. Come and get it!ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′
We swelled with pride yesterday when our client ShipServ won First Tuesday's prestigious 'Most promising Internet Company in the UK 2009' award.
Web personas and Mind Maps
Like most good digital agencies, we've been exploring web personas for a while and we've found them to be a critical aid to great site design. If you do them thoroughly, personas mean you can develop better sites faster, ones that meet the needs of your customers, prospects and other stakeholders more effectively. They force everyone to think about what users might actually want to do when they visit your site and then shape the design accordingly.Simple Steps To A User Focused Site
We never tire of building websites. The sheer pace of technology change means no two sites are the same. But the same old battles are usually just round the corner.Postcreditcrunchism: marketing is the measure of all things
The history books will look upon the credit crunch as an agent of dramatic change. Marketing, for one, will never be the same again. It's probably for the best.Papa’s got a brand new bag, maaan.
A bravo for emusic, one of the best music download sites out there, and some thoughts on building relevant communities in B2B. 'Build it and expect them to come' doesn't work in the wild world of social networking.Recent papers
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
-
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
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