How to master Content Marketing Metrics in 8 easy reads
Why metrics are a critical success factor in content marketing – including 8 really good pieces of content,
03. 06. 2013
analytics
The Big Marketing Blog Popularity Study: 22 comparisons from Econsultancy.com, Hubspot’s blog and the SEOMoz blog
Which digital marketing content gets loved, and what does that tell us about the content
23. 05. 2013
Content Analytics I: The Weekend Conversion Hypothesis
Flush with time and surfing leisurely for insight, surely these kinds of site visitors convert at a higher rate?
19. 06. 2012
Content Marketing in an Age of (Faulty) Analytics
Science now pervades digital marketing (or it should). But how do you manage the prospect of bad science?
21. 10. 2011
Excellent IBM CMO study interviews 1,700+ CMOs
It’s the closest thing you can get to “the state of the marketing union”, including new technology, social media, a
19. 10. 2011
B2B Analytics, old school
Sometimes, when you forget your Google Analytics password and just need a quick look at the source of your downloads, it’s time for the Velocity…
06. 10. 2010
The value of story? About 2,776%
We’re always talking about how important a story is in marketing — but now someone has finally proven it with an ingenious experiment. As…
28. 05. 2010
Digital Velocity in eight tweets: accelerate your online engagement
B2B marketing has become almost synonymous with digital marketing. If you’re not getting your story out on the web, you’re probably not getting your story…
08. 03. 2009
