advertising

It’s Always Sunny in Philadelphia: Good lessons from bad marketing

‘The gang’ in It’s Always Sunny in Philadelphia frequently try their hand at marketing. And it goes badly. But there are some valuable marketing lessons in…


Let’s steal from Icelandair

Back in 2016, I flew to the US on an Icelandair flight. It was one of the smartest, most charming 360-degree marketing experiences I’ve ever come across.…

05. 02. 2019


When brands treat customers like one big customer

Don’t you hate it when brands lump you in with all customers and presume to speak for you? Oh, it’s just me…

18. 12. 2014


Only fools and prospects

Why just about everything in marketing compels you to treat your audience like they’re idiots.

27. 06. 2014


B2B: Marketing’s developing country

If you’re looking for glamour, you came to the wrong place. Why B2B marketing isn’t for the easily impressed.

07. 05. 2014


B2B Marketing Research: content marketing goes mainstream

A quick bit of B2B marketing research: a comparison of ‘Content Marketing’ compared with the general Advertising and Marketing category search volumes and…

23. 05. 2012


On first impressions and landing pages

[This article derives from another blog post, called “First Impressions: On landing pages and landing in general“]. Taking the theme “you…

11. 04. 2011


First Impressions: On landing pages and landing in general

I’m the new guy, freshly landed at Velocity Partners, and this is the new guy post. Taking the theme “you never get a second chance to make a…


Sex, Lies, and Advertising

Back in the 19th Century, you could make all kinds of wild claims about your Tincture of Gripe Water or Dr Astoundo’s Patented Baldness Liniment. Nobody…

01. 09. 2010


B2B marketing jobs in London

We want your body. And your brain. We’re looking for talented copywriters, designers and project managers, so if you’re looking for a job in B2B marketing,…

29. 07. 2010


Real women don’t sell

Ultimo, the lingerie maker, has launched a new line of evening dresses. Interesting bit of diversification there – I suppose it makes sense for company…

14. 07. 2010


Join the iClan

Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived to fill the void in your life that you…

11. 06. 2010