Topic results for "Advertising"
Sex, Lies, and Advertising
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Ok, I lied. There’s no sex in this post. Adverts, on the other hand, aren’t technically allowed to lie. Back in the 19th Century, you could make all kinds of…
B2B marketing jobs in London
We want your body. And your brain. We’re looking for talented copywriters, designers and project managers, so if you’re looking for a job in B2B marketing, come and talk to…
Real women don’t sell
Image credit: Deborah Leigh
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Ultimo, the lingerie maker, has launched a new line of evening dresses. Interesting bit of diversification there – I suppose it makes sense for company that makes…
Join the iClan
Ok fine, the iPad is better than this.
Photo credit: Phil Campbell
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Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived…
Try to contain your excitement
Roger Warner, friend of Velocity and all-round PR guru, has flung open the doors to the Museum of Social Media. Before you all start planning an office field trip to…
An antidote to all the hype
There’s a lot of crap talked about the power of social media and how it’s transforming marketing. It’s frequently exhausting (and annoying) to read the idiotic ramblings and unqualified pontifications…
It’s not what you said, it’s the way you said it
The general consensus out there seems to be that French Connection’s new ad campaign is a right royal triumph. If you’ve been living under a stone for the past few…
The Cliché and The Copywriter
Trawling LinkedIn as is my wont, I came across this website which was thoughtfully shared with the world by Reuben Webb:
http://www.101cliches.com/view-the-101
Oh how I sniggered. What fool uses this kind of…
Why clients hate marketing agency folk
I just stumbled over a piece from Canada’s Marketing Magazine called “ Here’s to 2010: Industry experts share predictions for the year ahead” and read this, among other forecasts. Thought I’d…
Microsoft marketing hits new low
Oh. My. God.
We’ve given Microsoft’s marketing a hard time in this blog before and we’ve also had some nice words to say about them. But this one takes the cake:…
17 Strategies to Killer Ads
I stumbled across a great blog today that attempted to categorise advertising strategies. Based on an analysis of The Advertising Concept Book by Pete Barry, it’s a really useful list…
Pico-Branding: New Rules for Marketing
UPDATE: this post has been kindly featured on BtoB Magazine’s ‘Blogs of the Week’. (Thanks guys!)
I’ve been mulling on this one for a while: how does Facebook, YouTube, Flickr, blogging,…
Widgety Goodness: Widgets and Social Media – WTF?!
Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets.
Organised by the good folk at Snipperoo…
Lovable Morons are back
Every few years, they come back.
The ad campaigns that depict the advertiser’s customers (or their own staff) as lovable morons.
IBM is doing it now in the UK with its gormless…
Recent papers
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
The Benefit Hierarchy in corporate positioning & corporate message development
Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
Riding the Hype Cycle
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
Topics
Featured Paper
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The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Latest Papers
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
-
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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