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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

Topic results for "Advertising"

Sex, Lies, and Advertising

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Ok, I lied. There’s no sex in this post. Adverts, on the other hand, aren’t technically allowed to lie. Back in the 19th Century, you could make all kinds of…

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Lucy Longhurst | September 1st, 2010 | no comments

B2B marketing jobs in London

We want your body. And your brain. We’re looking for talented copywriters, designers and project managers, so if you’re looking for a job in B2B marketing, come and talk to…

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Lucy Longhurst | July 29th, 2010 | no comments

Real women don’t sell

Image credit: Deborah Leigh

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Ultimo, the lingerie maker, has launched a new line of evening dresses. Interesting bit of diversification there – I suppose it makes sense for company that makes…

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Lucy Longhurst | July 14th, 2010 | no comments

Join the iClan

Ok fine, the iPad is better than this.

Photo credit: Phil Campbell

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Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived…

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Lucy Longhurst | June 11th, 2010 | no comments

Try to contain your excitement

Roger Warner, friend of Velocity and all-round PR guru, has flung open the doors to the Museum of Social Media. Before you all start planning an office field trip to…

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Lucy Longhurst | May 24th, 2010 | no comments

An antidote to all the hype

There’s a lot of crap talked about the power of social media and how it’s transforming marketing. It’s frequently exhausting (and annoying) to read the idiotic ramblings and unqualified pontifications…

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Stan Woods | April 20th, 2010 | 2 comments

It’s not what you said, it’s the way you said it

The general consensus out there seems to be that French Connection’s new ad campaign is a right royal triumph. If you’ve been living under a stone for the past few…

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Lucy Longhurst | April 1st, 2010 | no comments

The Cliché and The Copywriter

Trawling LinkedIn as is my wont, I came across this website which was thoughtfully shared with the world by Reuben Webb:

http://www.101cliches.com/view-the-101

Oh how I sniggered. What fool uses this kind of…

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Lucy Longhurst | February 26th, 2010 | no comments

Why clients hate marketing agency folk

I just stumbled over a piece from Canada’s Marketing Magazine called “ Here’s to 2010: Industry experts share predictions for the year ahead” and read this, among other forecasts. Thought I’d…

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Stan Woods | February 4th, 2010 | no comments

Microsoft marketing hits new low

Oh. My. God.

We’ve given Microsoft’s marketing a hard time in this blog before and we’ve also had some nice words to say about them.  But this one takes the cake:…

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Doug Kessler | September 28th, 2009 | one comment

17 Strategies to Killer Ads

I stumbled across a great blog today that attempted to categorise advertising strategies. Based on an analysis of  The Advertising Concept Book by Pete Barry, it’s a really useful list…

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Stan Woods | February 13th, 2009 | no comments

Pico-Branding: New Rules for Marketing


UPDATE
: this post has been kindly featured on BtoB Magazine’s ‘Blogs of the Week’. (Thanks guys!)

I’ve been mulling on this one for a while: how does Facebook, YouTube, Flickr, blogging,…

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Roger Warner | January 15th, 2008 | 5 comments

Widgety Goodness: Widgets and Social Media – WTF?!

Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets.

Organised by the good folk at Snipperoo…

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Roger Warner | December 6th, 2007 | 3 comments

Lovable Morons are back

Every few years, they come back.

The ad campaigns that depict the advertiser’s customers (or their own staff) as lovable morons.

IBM is doing it now in the UK with its gormless…

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Doug Kessler | April 10th, 2007 | no comments

Recent papers

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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Doug Kessler | June 9th, 2009 | 16 comments

A B2B Social Media Checklist

You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…

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Doug Kessler | March 12th, 2009 | 2 comments

The Benefit Hierarchy in corporate positioning & corporate message development

Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…

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Doug Kessler | November 25th, 2008 | 9 comments

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

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Roger Warner | July 10th, 2008 | 5 comments