Topic results for "Advertising"
First Impressions: On landing pages and landing in general
I’m the new guy, freshly landed at Velocity Partners, and this is the new guy post. Taking the theme “you never get a second chance to make a first impression”…
Sex, Lies, and Advertising
Back in the 19th Century, you could make all kinds of wild claims about your Tincture of Gripe Water or Dr Astoundo’s Patented Baldness Liniment. Nobody could sue you if it didn’t do what it said on the tin. That changed in the early 20th Century, which is all to the good. It means marketers have to be more creative when promoting products or services, and not just resort to bare-faced lies.B2B marketing jobs in London
We want your body. And your brain. We're looking for talented copywriters, designers and project managers, so if you're looking for a job in B2B marketing, come and talk to us.Real women don’t sell
Ultimo, the lingerie maker, has launched a new line of evening dresses. Interesting bit of diversification there – I suppose it makes sense for company that makes bras to also make outer garments. Hopefully the dresses will be designed with the logistics of bra-wearing in mind...Join the iClan
Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived to fill the void in your life that you didn’t know you had.Try to contain your excitement
Roger Warner, friend of Velocity and all-round PR guru, has flung open the doors to the Museum of Social Media. Before you all start planning an office field trip…
An antidote to all the hype
There's a lot of crap talked about the power of social media and how it's transforming marketing. Check the Ad Contrarian blog for a bracing, acerbic and amusing antidote to all the hype.It’s not what you said, it’s the way you said it
The general consensus out there seems to be that French Connection’s new ad campaign is a right royal triumph. If you’ve been living under a stone for the…
The Cliché and The Copywriter
Trawling LinkedIn as is my wont, I came across this website which was thoughtfully shared with the world by Reuben Webb: http://www.101cliches.com/view-the-101 Oh how I sniggered.Why clients hate marketing agency folk
I just stumbled over a piece from Canada's Marketing Magazine called " Here's to 2010: Industry experts share predictions for the year ahead" and read this, among other forecasts.Microsoft marketing hits new low
We've given Microsoft's marketing a hard time in this blog before and we've also had some nice words to say about them. But this one takes the cake: if you haven't seen the new Windows 7 Launch Party campaign and the excruciating videos that support it, you must now drop everything and go see it.17 Strategies to Killer Ads
I stumbled across a great blog today that attempted to categorise advertising strategies. Based on an analysis of The Advertising Concept Book by Pete Barry, it's a really useful list of advertising approaches that underscores that it's the quality of the original idea and the associated strategic thinking that really make great campaigns.Pico-Branding: New Rules for Marketing
How does Facebook, YouTube, Flickr, blogging, and every other web 2.0 BlaBla service change what we need to be doing in marketing, and what are the concepts that matter? If you really want to know then read on...Widgety Goodness: Widgets and Social Media – WTF?!
Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets...Lovable Morons are back
Every few years, they come back.
The ad campaigns that depict the advertiser’s customers (or their own staff) as lovable morons.
IBM is doing it now in the UK with…
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The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
Latest Papers
-
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
-
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
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