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Exploiting your tacit knowledge
We’re always a bit sceptical about the jargon du jour. But one buzzword keeps cropping up and we think there might be a reason: Tacit Knowledge.
Tacit knowledge, first conceptualised…
You can have it done right, cheap, or quick. Pick two
Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a lot of agencies…
IBS injects Velocity into turnaround
When we met them in 2009, IBS, the specialist ERP vendor, was in turnaround. They’d just finished a major restructuring to focus the entire global business on one sector, wholesale…
Why CIOs don’t belong on the board
We did a fascinating interview with IT industry evangelist and FT.com columnist Ade McCormack yesterday (watch this space) and he shared some controversial ideas about CIOs and IT departments being…
Diary of a Tweet: Clarity vs Twitterjunk
The birth of every every new communications medium is followed by a period during which the underlying technology actually cramps the communication it’s supposed to be enabling. When it comes…
Brevity is the soul of traffic safety
Pet peeve: signs that desperately need a sub-editor.
This one uses nine words where… none would do (the number 30 when posted on the roadside pretty much says it all).
…
Quick Case: when content goes social
Gotta love Twitter…
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It…
Microsoft marketing hits new low
Oh. My. God.
We’ve given Microsoft’s marketing a hard time in this blog before and we’ve also had some nice words to say about them. But this one takes the cake:…
Join us for a Demand Generation Webinar
An illustrious panel
Stan Woods will be taking part in what’s shaping up to be an excellent webinar on Innovation in Demand Generation and we thought you, as a loyal Velocity…
B2B blogging for beginners
Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems and…
Recent papers
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
The Benefit Hierarchy in corporate positioning & corporate message development
Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
Riding the Hype Cycle
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
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Featured Paper
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The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Latest Papers
-
The B2B Content Marketing Workbook
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
-
A B2B Social Media Checklist
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
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