Papers
…and spew out a paper or two on some topic that’s been stuck in our collective craw.
You can get the latest ones by filling out this form:
Meantime, here's some of our latest:
 | The B2B Content Marketing WorkbookContent Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think… |
| A B2B Social Media ChecklistYou’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads… |
| The Benefit Hierarchy in corporate positioning & corporate message developmentManaging the relationship between value and credibility is the key to good corporate positioning and corporate message development… |
| Riding the Hype CycleGartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage… |
| Marketing, Meet SalesConsidering that the ultimate purpose of marketing is to generate sales, it’s amazing how little the S-word comes up in the life of a B2B marketing agency. Here are 11 ways to connect Sales and Marketing… |
| How to PPC in B2B: Five Rules for Effective Lead GenerationPay per Click (PPC) is manna for marketers who operate in hotly contested B2C markets like online gaming. But what about the rest of us? If you’re struggling to use PPC effectively in a B2B environment, then we have some answers… |
| Usability Matters: Make or Break Strategies for B2B Web SitesUsability is critical to the success of B2B web site. By taking a handful of pages from agenda-setting B2C e-commerce sites, this paper looks at why it’s can make all the difference in lead generation, and how to build it in at source. |
| The Holy Trinity of Technology MarketingTechnology marketers (especially the ones who live in agencies) love to make marketing more complex than it really is… |
| How to be a Google Guru (in 30 Minutes) – A Guide to Improving your SEOLet’s face it, search matters in B2B technology marketing. Just about every purchase involves a Google search at some point, often at the very beginning… |
| The New School of Public Relations – Raising Awareness for the Rest of us: Online PRWe all know that a press release is supposed to magically inspire reporters to write good things about your company. In reality, this is never the case… |
| (Re-)naming your companyA friend used to be in a variety of rock bands. None you’ve ever heard of. And there’s a very good reason for that: the members tended to spend twice as much time trying to think up clever band names as they did playing music… |
RSS feedsSex, Lies, and Advertising
Read more blog entriesBack in the 19th Century, you could make all kinds of wild claims about your Tincture of Gripe Water or Dr Astoundo’s Patented Baldness Liniment. Nobody could sue you if it didn’t do what it said on the tin. That changed in the early 20th Century, which is all to the good. It means marketers have to be more creative when promoting products or services, and not just resort to bare-faced lies.
The B2B Content Marketing Workbook
Read more papersContent Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
IBS campaign shortlisted for B2B Marketing Awards 2010
Read more newsIce the champagne: our ‘Margin Killers’ campaign for IBS has been shortlisted for the Best International Campaign category in this year’s B2B Marketing Awards.
Vents, vibes & voodoo
sign up now ...