Our agency's latest white papers on B2B technology marketing | Velocity - the B2B marketing acceleration agency for technology companies

Papers

…and spew out a paper or two on some topic that’s been stuck in our collective craw.

You can get the latest ones by filling out this form:

Meantime, here's some of our latest:

	The B2B Content Marketing Workbook Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
	A B2B Social Media Checklist You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
	The Benefit Hierarchy in corporate positioning & corporate message development Managing the relationship between value and credibility is the key to good corporate positioning and corporate message development…
	Riding the Hype Cycle Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
	Marketing, Meet Sales Considering that the ultimate purpose of marketing is to generate sales, it’s amazing how little the S-word comes up in the life of a B2B marketing agency. Here are 11 ways to connect Sales and Marketing…
	How to PPC in B2B: Five Rules for Effective Lead Generation Pay per Click (PPC) is manna for marketers who operate in hotly contested B2C markets like online gaming. But what about the rest of us? If you’re struggling to use PPC effectively in a B2B environment, then we have some answers…
	Usability Matters: Make or Break Strategies for B2B Web Sites Usability is critical to the success of B2B web site. By taking a handful of pages from agenda-setting B2C e-commerce sites, this paper looks at why it’s can make all the difference in lead generation, and how to build it in at source.
	The Holy Trinity of Technology Marketing Technology marketers (especially the ones who live in agencies) love to make marketing more complex than it really is…
	How to be a Google Guru (in 30 Minutes) - A Guide to Improving your SEO Let’s face it, search matters in B2B technology marketing. Just about every purchase involves a Google search at some point, often at the very beginning…
	The New School of Public Relations - Raising Awareness for the Rest of us: Online PR We all know that a press release is supposed to magically inspire reporters to write good things about your company. In reality, this is never the case…
	(Re-)naming your company A friend used to be in a variety of rock bands. None you’ve ever heard of. And there’s a very good reason for that: the members tended to spend twice as much time trying to think up clever band names as they did playing music…

RSS feeds

Latest Blogs

Velocity takes New Media Age Awards by storm (but loses)

We were thrilled to have been a Finalist for the Best B2B Campaign in the New Media Age Effectiveness Awards, celebrated the other night at the Grosvenor House Hotel. We thought our work with ShipServ kind of deserved it, to be honest. But we didn’t bloody win. Microsoft did. Which kind of sucks.