Papers
…and spew out a paper or two on some topic that’s been stuck in our collective craw.
You can get the latest ones by filling out this form:
Meantime, here's some of our latest:
 | The B2B Content Marketing TutorialA roll-up-your-sleeves guide for marketers If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing. But you need a bit of practical help on the process side of content… |
| The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for AttentionThere’s never been a more exciting – or a scarier– time to be a B2B marketer. It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all. |
| The B2B Content Marketing WorkbookContent Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think… |
| A B2B Social Media ChecklistYou’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads… |
| The Benefit Hierarchy in corporate positioning & corporate message developmentManaging the relationship between value and credibility is the key to good corporate positioning and corporate message development… |
| Riding the Hype CycleGartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage… |
| Marketing, Meet SalesConsidering that the ultimate purpose of marketing is to generate sales, it’s amazing how little the S-word comes up in the life of a B2B marketing agency. Here are 11 ways to connect Sales and Marketing… |
| How to PPC in B2B: Five Rules for Effective Lead GenerationPay per Click (PPC) is manna for marketers who operate in hotly contested B2C markets like online gaming. But what about the rest of us? If you’re struggling to use PPC effectively in a B2B environment, then we have some answers… |
| Usability Matters: Make or Break Strategies for B2B Web SitesUsability is critical to the success of B2B web site. By taking a handful of pages from agenda-setting B2C e-commerce sites, this paper looks at why it’s can make all the difference in lead generation, and how to build it in at source. |
| The Holy Trinity of Technology MarketingTechnology marketers (especially the ones who live in agencies) love to make marketing more complex than it really is… |
| How to be a Google Guru (in 30 Minutes) – A Guide to Improving your SEOLet’s face it, search matters in B2B technology marketing. Just about every purchase involves a Google search at some point, often at the very beginning… |
| The New School of Public Relations – Raising Awareness for the Rest of us: Online PRWe all know that a press release is supposed to magically inspire reporters to write good things about your company. In reality, this is never the case… |
| (Re-)naming your companyA friend used to be in a variety of rock bands. None you’ve ever heard of. And there’s a very good reason for that: the members tended to spend twice as much time trying to think up clever band names as they did playing music… |
RSS feedsSocial Success: a new content site for Salesforce.com
Read more blog entriesWe’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and it’s all about helping businesses harness the power of social media. Our job was…
The B2B Content Marketing Tutorial
Read more papersA roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
B2B Content Marketing Agency Velocity Issues Tweet
Read more newsVelocity Partners, the London-based B2B content marketing agency today announced the production and distribution of a new, self-promotional tweet on the popular Twitter micro-blogging and self-aggrandizement service.
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