Papers
…and spew out a paper or two on some topic that’s been stuck in our collective craw.
You can get a hold of them as soon as they’re published by filling out this form :
Meantime, here's some of our latest:
 | Riding the Hype CycleWe’ve always been mildly allergic to the reductive matrices and models peddled by the analysts, but we’ve come to recognise a ring of truth to the Gartner Hype Cycle. The Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage… |
| Marketing, Meet SalesConsidering that the ultimate purpose of marketing is to generate sales, it’s amazing how little the S-word comes up in the life of a B2B marketing agency. Here are 11 ways to connect Sales and Marketing… |
| How to PPC in B2B: Five Rules for Effective Lead GenerationPay per Click (PPC) is manna for marketers who operate in hotly contested B2C markets like online gaming. But what about the rest of us? If you’re struggling to use PPC effectively in a B2B environment, then we have some answers… |
| Usability Matters: Make or Break Strategies for B2B Web SitesUsability is critical to the success of B2B web site. By taking a handful of pages from agenda-setting B2C e-commerce sites, this paper looks at why it’s can make all the difference in lead generation, and how to build it in at source. |
| The Holy Trinity of Technology MarketingTechnology marketers (especially the ones who live in agencies) love to make marketing more complex than it really is… |
| How to be a Google Guru (in 30 Minutes) - A Guide to Improving your SEOLet’s face it, search matters in B2B technology marketing. Just about every purchase involves a Google search at some point, often at the very beginning… |
| The New School of Public Relations - Raising Awareness for the Rest of us: Online PRWe all know that a press release is supposed to magically inspire reporters to write good things about your company. In reality, this is never the case… |
| (Re-)naming your companyA friend used to be in a variety of rock bands. None you’ve ever heard of. And there’s a very good reason for that: the members tended to spend twice as much time trying to think up clever band names as they did playing music… |
RSS feedsThe C word: the importance of confidence in B2B marketing
Read more blog entriesA great website. Lots of white papers and thought leadership content. Case studies and customer testimonials. Great campaigns and creative. Awards, editorial coverage and analyst attention. They’re all important to every B2B marketer. But there’s a factor that cuts across all of these and is probably more important than all of them: confidence.
Riding the Hype Cycle
Read more papersWe’ve always been mildly allergic to the reductive matrices and models peddled by the analysts, but we’ve come to recognise a ring of truth to the Gartner Hype Cycle. The Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
dotMobi mobilizes with added Velocity
Read more newsdotMobi has turned to Velocity, the B2B technology marketing agency, to help encourage all the big brands and their agencies to use the .mobi domain for their mobile marketing experiences.
Vents, vibes & voodoo
sign up now ...