I just stumbled over a piece from Canada’s Marketing Magazine called “ Here’s to 2010: Industry experts share predictions for the year ahead” and read this, among other forecasts. Thought I’d share.
“People will continue to buy and pay more for reliable brand reputations that enrich the depth and breadth of their own identity. The future belongs to any product that can give users a unique identity and place, be it real or virtual. 2010 will be about combining an engaging story with an immersive experience so that the brand becomes an avatar and the communications investment becomes an extension of the brand experience. Communications technology is now the enabler, source and subject matter of human entertainment as a result the concept of the “Avatar” has crossed the chasm into mainstream culture and branding.”
Finally, confirmation that those of us working in marketing agencies are really contributing something important.