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Comments
Pete Jakob January 10th, 2008
Great post Roger. Having started my own blog journey a few months ago I’m enjoying the ride – particularly like the line about it being “the showcase on the company’s soul”
Happy New Year!
Roger Warner January 11th, 2008
Hey Pete!
Just had a scan of your new blog, looks good – we’re kindred spirits here I think…”the challenge is that [marketing is] unsuccessful at developing [interest] into sales” is something close to our heart here.
We work with small growth companies or skunkworks in larger Co’s (like good old IBM Network Computer Division!?!), so proving exactly that value is always top of the list…
In fact, it can’t afford not to be, or we’d get the boot PDQ…
So – I’m sure we have a few stories to share on that score. We’re gonna blog more along these lines… we have a mantra here – marketing should be all about ‘earning the right to sell’