- A dedication to publishing a regular stream of gold top content to your site (note: it needs to be good and valuable to the folks you’ll reach out to in #2)
- A variety of web outlets in which to cost-effectively publish this stuff (note: per above, the idea here is not to abuse these places but to selectively publish your best stuff on them ….think sensibly about this as many of them are happy to ban content ‘spammers’)
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