It’s a hugely exciting time to be a content marketer.
But it’s also a confusing time. The discipline never stands still for long enough to be photographed much less analyzed.
So when Abigail Harrison called from the B2B Huddle event here in the UK, I was really glad that she asked me to speak about “The Future of Content Marketing”. It’s a great time to step back and try to analyze where all this is headed.
Here’s my take. First, I collected a bunch of trends (about 38 at last count) including contributions from the B2B Content Marketing and Content Strategy Groups on LinkedIn. Then I winnowed them down to things that marketers can actually do something about. And that I could fit in my speaking slot.
The results is embedded below. I hate just dumping slides on Slideshare that were meant to be presented, so I put a distilled version of the talk track on screen too. Then threw in a bonus: five trends that didn’t make the cut for the 35-minute talk.
So what do you think? What are your killer trends?
The #B2BHuddle was a great day. Now in its eighth year (I think), it’s a real community event for B2B marketers. I felt right at home.
The audio track for this presentation (or the original version of it) can be found on Neville Hobson’s blog For Immediate Release.