I’ve been thinking a lot about the difference between B2B versus B2C marketing. Thought maybe I’d write a white paper on it. Then I came across this cartoon in the New Yorker* and realised my job was done:
Kind of says it all. Why send in a white paper to do a cartoon’s job?
* in case the New Yorker resents my use of this, I will give them a free testimonial: the New Yorker is the only magazine on Earth that is incapable of publishing bad writing. Any article, any issue: it’s always well-written and usually worth the time. And the cartoons alone are worth the subscription price.