We’re convinced that – even for the driest of B2B markets – successful marketing is fun marketing. The best marketing is almost always the marketing that was fun to create – and maybe even fun to consume. (For all the Germans out there, I wrote a post on this on our German blog.)
So if it’s so important, why isn’t fun a serious marketing metric? (Yes, marketing. Not HR.)
Before trying to come up with a complex algorithm, model or even function about how fun could be measured (I am German after all) – we just thought why not keep it simple and ask you:
And don’t worry. We won’t kiss and tell. This poll is anonymous.
PS: We’re also asking the exact same question on our German blog to later compare the answers.