We’ve noticed something about the marketing agency business: when we have a great relationship with a client, we do great work, make a fair profit and enjoy the hell out of it. And when the relationship starts to sour, all sorts of things tends to go wrong.
Since this is a service business, it’s our job to make the relationships great. If we fail, it’s generally (though not always) our fault.
With that in mind, we share this deck with all new hires at Velocity (and the old-timers take it out every now and then too).
Why share it now? Because it feels really important and we’d love to hear other people’s views, ideally from both sides of the agency-client divide. Take a look and do weigh in with your thoughts: