Marketing is entering the post-digital era. It’s not that digital is going away, just that it’s being dissolved into everything we do. This means we can also stop the digital myopia and start thinking about ideas in the real world again (then spin them in digital directions).
A cool example from the consumer world:
The Coca-Cola Happiness Truck
Can Business-to-business do this kind of thing too?
I don’t see why not.
