If your goal is to generate leads and to contribute in a tangible way to the sales process, then PPC can be the ultimate tool in a B2B marketer’s armory. At a basic level, B2B lead generation with PPC is not rocket surgery. It’s an old school tactic involving an ad, an offer, a coupon and a reward. And when executed well, the payoff is twofold: concrete sales leads and the healthy (and obvious) byproduct of increased traffic and raised awareness. To get great results, we suggest you follow these five rules:To learn more about it you can download the whole paper here…1) Set appropriate goals 2) Set appropriate conversion points 3) Set appropriate metrics 4) Set appropriate offers 5) Create appropriate landing pages
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John Gillett April 14th, 2008
THanks for the tips on PPC! You’re absolutely right: it is not rocket surgery, and it won’t kill you; but it pays to do it right.