We’ve given Microsoft some bad reviews here — especially for the “I’m a PC” ad campaign, so it feels only fair to give them some credit when they get it right.
The People-Ready Business TV work is excellent — everything “I’m a PC’ was not. Its charming, quirky, fun to watch and somehow still connected to what Microsoft does for a living: help people do their jobs. Nice microsite supporting it, too. This has what “I’m a PC” and the Seinfeld ad sorely lacked: authenticity and an IDEA. Nice one.