Our Blog

LinkedIn for B2B Marketers 3: Is LinkedIn the best B2B platform?

LinkedIn: the superhero of B2B social networking?

Is LinkedIn the best social network for B2B opportunities? What else is out there for B2B marketers to use? Well I settled down to a hazelnut Americano (incredible craving for those lately) and started to write a post as I thought we could all do with a review of the social media landscape.

I was knee-deep in research before I stumbled across “7 Targeted Social Networks Niche Marketers Should Try” and found they had outlined different networks really well. It’s more B2C than B2B but I thought it was an interesting and well-positioned post.

And finding this made me realise that there are a lot of people presenting opinions, tips and tricks on social media for marketers, and they’re likely going to do it well because they don’t get distracted by Americanos at the first hurdle.

So here is my recap of interesting things I found to help answer the question “what else is out there and should you consider it?”:

  • Pinterest is a visual medium so if you have a visual story to tell (like we do) then set up an account. Linking back to content has never been easier and there is less pressure to pin every day/week than there is to tweet and update posts on other platforms.

I’ve ignored the consumer giants (Twitter and Facebook) because you probably already have accounts there. In short:

  • FB allows you to be a collection of interesting personalities (rather than a faceless, corporate behemoth) so use it for this purpose (i.e. don’t “like” your own product description on the page)
  • Twitter allows you to share industry and company news instantly and succinctly so use it for this purpose (i.e. don’t get involved in a tweeting war with a celebrity on your corporate account)

And should you want a little more detail on general social media strategy for B2B marketers, this article by Michael Brenner for B2B Marketing Insider is particularly good.

Or see what the B2B Marketing Masters have to say about it.

In short, LinkedIn is making headway by changing its company pages because they can offer you the opportunity to position yourself as a company with personality (photos, updates) and credibility (recommendations, product information) to clients, prospects, vendors and employees.

In the last post of this series we’ll outline how we can get the most out of the company page. Until then, I’m sure we’ll be busy playing with all these new social toys.

 

 

Now that the series is complete, please browse our other LI series posts:

Post 1 reviews the changes to the new company pages from a marketing perspective

Post 2 is all about what’s there and what you can do with it

Post 4  will give you some tips on how you can optimise your page for results

Follow our Velocity  page on LI to see if we’re staying honest and following our own advice.

Related Posts

80 Responses to “LinkedIn for B2B Marketers 3: Is LinkedIn the best B2B platform?”

  1. reklama

    Quality articles is the important to attract the people to go to
    see the site, that’s what this web page is providing.

  2. Google

    Marvelous, what a weblog it is! This blog presents
    useful facts to us, keep it up.

  3. Jodi

    Hi to every single one, it’s in fact a good for me to pay a
    quick visit this website, it consists of helpful Information.

  4. Paige

    This piece of writing is really a good one it assists new the web users, who are wishing for blogging.

  5. Delray Beach Realtors

    It is the best time to make some plans for the future and it’s time to be happy.

    I have read this post and if I could I want to suggest you some interesting things or suggestions.
    Maybe you could write next articles referring to this article.
    I wish to read more things about it!

  6. http://www.ponturitenis.wordpress.com

    I’ve been exploring for a little for any high-quality articles or weblog posts in this kind of house .
    Exploring in Yahoo I ultimately stumbled upon this site.
    Reading this information So i am satisfied to exhibit that
    I’ve an incredibly just right uncanny feeling I found out exactly what I needed.
    I most for sure will make certain to do not fail to remember this web site
    and provides it a glance regularly.

  7. http://www.wral.com/content/creative_services/promos/clickthru?oaparams=2__bannerid=118__zoneid=2__cb=cbded1ac2c__oadest=http//thehardx.tumblr.com

    Yes, we’re referring to, no other than, Uma Thurman. We simply love
    HardX. Moreover, if you are looking for that perfect piece
    of Jewish jewelry and that works as a lucky talisman as well, then there can be nothing more
    apt then the kabbalah red string bracelet.

    Hard X now, However, if you have a models body, slipping into boy short
    swimwear will add sex appeal by the truckload.

  8. pay for twitter followers

    Hi there, just became alert to your blog through Google,
    and found that it is really informative. I am going to watch out for brussels.
    I’ll be grateful if you continue this in future.
    Many people will be benefited from your writing. Cheers!

  9. attractionclub

    Interesting blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple adjustements
    would really make my blog shine. Please let me know where you got
    your theme. Kudos

  10. online dating tips

    It is in reality a nice and useful piece of info.
    I’m gld that you simply shared this useful information with
    us. Please stay us up to date like this. Thanks for sharing.

  11. romania

    Hi, I wish for to subscribe for this web site to get latest updates, so where can i do it please help out.

  12. Theron

    Outstanding post however , I was wondering if you could write a litte more on this subject?
    I’d be very grateful if you could elaborate a little bit
    more. Thanks!

  13. jak schudnac z ud

    It’s going to be end of mine day, however before ending I am reading this fantastic paragraph to increase my know-how.

  14. kids gifts

    Excellent post. I was checking constantly this blog and I am
    impressed! Extremely helpful info specifically the last part :
    ) I care for such information a lot. I was looking
    for this particular info for a very long time.
    Thank you and good luck.

  15. web design st. joseph mo

    I like the helpful information you provide in your articles.
    I will bookmark your blog and check again here
    regularly. I’m quite certain I’ll learn many new stuff right here!
    Best of luck for the next!

  16. junelakeloophistory.org

    Using the Gocompare website, it cheap car insurance for young drivers
    - junelakeloophistory.org – would be perfect.
    Among the 33 countries measured in the 2009 High School Traffic Safety Challenge, an annual campaign that reaches approximately
    25, 000 high school students in Ocala, Fla.
    Suddenly I feel the need to stick to a strict budget, it is alleged that he tried to steal
    her $51 million prize.

  17. click

    Hi i am kavin, its my first occasion to commenting anywhere, when i read this post i thought i could also
    create comment due to this good piece of writing.

  18. http://Prealasrecife.com

    My brother recommended I might like this website. He was entirely right.
    This post truly made my day. You cann’t imagine just how much time I had spent for this information! Thanks!

  19. 3dsprepaidtricks.blogspot.com

    Though I will say in the defense of the offers, most of your income from this site will probably come from Daily Surveys when you
    reach Bronze Level Honor (explain later). You may rejoice in unrestricted
    jubliee because Lucas – Arts thought of that too. If you’re interested in this game then purchase from one these 2 convenient gamestops:.
    We’ve all seen QR codes, even if we don’t know what they are or what
    they do. The code is normally published with two
    bigger squares at the very top, and a single larger sized square at
    the lowermost left side.

  20. Click Here

    ӏ just like the helpful information you supply in your articles.

    I’ll bookmark your blog and check аgain right here frequently.
    I ɑm quitе certain I will be informed many new stuff proper here!
    Best of luck for the next!

  21. Jayden

    No matter which choice a music lover makes, he or she can rest
    assured that their headphones will now be as capable as their device in bringing them the highest quality music.
    You get it so that you can enjoy all your favorite music videos anytime
    you want, play games, chat with friends, update facebook status, tweet, click photos and
    much more. This process reduces or eliminates the hissing sound that oftentimes accompanies analog transmissions.

  22. mold and mildew inspection

    It may be necessary for you to ensure that the mold count nyc health risks
    from the molds. Appliances like exhaust fans, air conditioning ducts, or
    clothes. White surface molds are found too often are toilets, kitchen, leak pipes and roofs.

  23. pokemon emerald cheat codes

    When someone writes an article he/she retains the
    idea of a user in his/her brain that how a user can know it.
    So that’s why this article is great. Thanks!

  24. Avoup

    Its like you read my mind! You seem to know a lot about this,
    like you wrote the book in it or something. I think that you could
    do with some pics to drive the message home a bit,
    but instead of that, this is wonderful blog.
    A great read. I’ll certainly be back.

  25. Earnest

    Online marketing – It’s about more than having a pretty website.
    Produce original, purposeful articles and avoid duplication. When looking to jump
    into the internet marketing realm, first thing
    is first; set up shop.

  26. infinity blade 3 cheats

    I’m no longer positive the place you’re getting your
    info,however good topic. I needs to spend a while studying more or working
    out more. Thank you for wonderful info I was looking
    for this info for my mission.

  27. http://endometriosisdiettreatment.louiseparker.info

    Emmenagogues which are great for the stimulation and promotion of normal periods are also a must have in
    your list of herbs to help heal your endometriosis. 1) You need to evaluate your fertility levels and talk to
    your medical professional after you receive the results.
    Vitamin B3 , also known as niacin, is a water-soluble vitamin.

  28. Gry Hot Spot przez internet

    Fantastic beat ! I would like to apprentice while you amend your site,
    how can i subscribe for a blog site? The account aided me a
    acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright
    clear concept

  29. Paleo Recipe Book

    You can get all the details about Michelle’s book, including how to order, by clicking here for “Nom Nom Paleo: Food for Humans. Paleo weight loss plans are generating a bit of a return. The Paleo Recipe Book is the creation of Sbastien No.

  30. powermama.org

    Hey I know this is off topic but I was wondering if you knew of any widgets I could add to
    my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like
    this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new
    updates.

  31. Linnie

    When it comes to heartburn you probably have already read and tried dome of the possible solutions,
    which range from simple dietary choices to prescription medications.
    The General Nutrition Center has suggested that herbs that have a.
    Did you know that you can permanently cure acid reflux in less
    than 24 hours with a step by step plan.

  32. humax tv apps

    Hi, I think your site might be having browser compatibility issues.

    When I look at your blog in Safari, it looks fine but when opening in Internet Explorer,
    it has some overlapping. I just wanted to give you a quick heads up!
    Other then that, very good blog!

  33. best affordable bankruptcy law firm in Baltimore

    Good day! I know this is kinda off topic however , I’d figured I’d ask.
    Would you be interested in trading links or maybe guest writing a
    blog article or vice-versa? My website discusses a lot of the
    same subjects as yours and I believe we could greatly benefit from each other.
    If you might be interested feel free to send me an email.
    I look forward to hearing from you! Awesome blog by the way!

  34. Adalberto

    I delight in, lead to I found just what I used to be looking for.
    You have ended my four day long hunt! God Bless you man. Have a
    nice day. Bye

  35. Beth

    I like the valuable information you provide in your articles.
    I will bookmark your blog and check again here frequently.
    I am quite sure I will learn plenty of new
    stuff right here! Good luck for the next!

  36. treating lupus

    Taking all these into consideration, people should be aware
    of the damages that certain medicines which are taken for long periods of time and in big quanities may cause.
    The reality is that lupus disease is sometimes fatal. It
    is so easy to do and we should all be doing
    Qi Gong.

  37. spring Hill car Maintenance

    I’ll right away clutch your rss feed as I can not to find your email subscription link or e-newsletter service.
    Do you have any? Please permit me know so that I may just subscribe.
    Thanks.

  38. routere

    I am curious to find out what blog platform you happen to be working with?
    I’m having some minor security issues with my latest blog and I would like
    to find something more safeguarded. Do you have any solutions?

  39. cheap oakley store

    Greetings from Carolina! I’m bored at work so I decided to
    browse your blog on my iphone during lunch break.
    I love the knowledge you provide here and can’t wait to take a look
    when I get home. I’m surprised at how fast your
    blog loaded on my mobile .. I’m not even using WIFI, just 3G ..
    Anyways, awesome blog!

  40. 3d porn

    What’s up to every , as I am in fact eager
    of reading this website’s post to be updated on a regular basis.
    It consists of good stuff.

  41. second hand automobiles

    always i used to read smaller articles that
    apso clear their motive, and that is also happening with
    this post which I am reading at this place.

  42. wrinkle cream

    While using dermatologist recommended wrinkle creams might be more expensive, you will be
    guaranteed a product that is both higher quality and more safe.
    Veralyze Finishes With Sodium Hyaluronate – Sodium
    hyaluronate plays a considerable role in the fight against
    wrinkles and premature aging. If you have to use a wrinkle cream, it is advisable to look up winkle cream ratings on popular
    blogs and beauty and skin care websites to know which one is
    right for you.

  43. provided quality

    There are groups for food, music, writing, frugal living, couponing and
    everything in between. Even so, even if you register for search engine optimization services,
    there is absolutely no guarantee that you might quickly obtain the exciting results,
    which can lead your company to certain flourishing.
    Those aged 65 and above made up 48,798 of these residents,
    which translates to roughly 8.

  44. Strona Internetowa

    If some one wishes expert view regarding running a blog then i recommend him/her to visit this website, Keep up the
    nice job.

  45. christian dior addict perfume

    As we at last managed to acquire it absolutely, there, we’re let indoors and assigned several distinct grimy appears by your assist; it was subsequently 30 diplomas collectively with seeing, to ensure that we cant be discovered basically fitted to impress.
    Currently in the effort to make themselves better with every collection,
    the DKNY watches have come up with a jazzy
    Color watches line. But by trying different fragrances from the same
    group as your favourite smell, you may just discover a new gem.

  46. lipozene reviews

    Hey would you mind letting me know which webhost you’re using?
    I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a
    lot quicker then most. Can you recommend a good internet hosting provider at a honest price?
    Thank you, I appreciate it!

  47. kasyno online na pieniadze

    Hey there! Quick question that’s completely off topic. Do you know how
    to make your site mobile friendly? My blog
    looks weird when browsing from my iphone 4.
    I’m trying to find a template or plugin that might be able
    to correct this problem. If you have any suggestions, please share.
    With thanks!

  48. http://daphnekitchen.blogspot.co.nz

    Many bodybuilders make this same mistake, and take the hard road.
    Getting the right amount of vitamins and minerals
    is important because it will help you maintain a healthy
    lifestyle. If you want to get bigger arms, finding the great ways to build
    muscle can be a bit.

  49. Faustino

    This piece of writing provides clear idea in support of the
    new viewers of blogging, that actually how to do blogging.

  50. order puravol

    whoah this weblog is great i love reading your posts.

    Stay up the great work! You realize, lots of individuals are looking round for this
    info, you can help them greatly.

  51. blue ruin télécharger

    Hi! I know this is kinda off topic nevertheless I’d figured I’d ask.
    Would you be interested in trading links or maybe guest authoring a blog post or vice-versa?
    My blog covers a lot of the same topics as yours and I feel we
    could greatly benefit from each other. If you
    happen to be interested feel free to shoot
    me an e-mail. I look forward to hearing from you! Superb blog by the way!

  52. film indonesia jenglot pantai selatan

    I’m not sure where you’re getting your information, but good topic.
    I needs to spend some time learning more or understanding more.
    Thanks for wonderful info I was looking for this information for my mission.

  53. diseño de webs

    Thank you for the good writeup. It in truth was once a amusement account it.
    Glance advanced to more brought agreeable from you! However, how can we be in contact?

  54. best running shoes

    It’s the best time to make some plans for the future and it is time to be happy.
    I’ve read this post and if I could I want to suggest you few interesting things or suggestions.
    Maybe you could write next articles referring to this article.
    I wish to read more things about it!

  55. Elane

    I’d like to find out more? I’d care to find
    out more details.

  56. Mini Bicyle Pump

    I don’t know whether it’s just me or if everyone else encountering issues with your blog.
    It appears like some of the text on your posts are running off the screen. Can somebody else please provide feedback and let me know if this is
    happening to them as well? This might be a issue with my web browser because
    I’ve had this happen previously. Kudos

  57. łóżka rehabilitacyjne

    This design is steller! You definitely know how to keep a reader amused.

    Between your wit and your videos, I was almost moved to start
    my own blog (well, almost…HaHa!) Fantastic job.

    I really enjoyed what you had to say, and more than that, how you presented it.
    Too cool!

  58. arthrose im fuss

    Ein passender Sattel soll die Vereinigung zwischen Ihnen und Ihrem Pferd sein. Da
    man sich täglich oft der Sonne aussetzt, ist es sinnvoll auf gute Hautpflege zu
    achten. Like most women of my generation, I grew up eating a lot of fatty foods – gravies,
    fried chicken, pot roasts and other such tasty items – but most
    likely this took a heavy toll on my immune system.

Leave a Reply