If you’re feeling overwhelmed by all the change taking place in digital marketing – and all the blogs, eBooks, videos and research reports that try to explain it all – take an info-break and read this one report from the Gods of Digital Marketing: Econsultancy.
It’s the new Internet Marketing Strategy Briefing and, unlike the vast majority of content from Econsutlancy, it’s free.
The Briefing covers a hell of a lot in its 46 pages, including:
Customer Centricity – user experience, customer experience management and ‘voice of the customer’
Channel Diversification – (think Mobile)
Data – measuring social, attribution models…
Social Media – social search, social commerce…
Content Strategy – the move to earned media…
Nobody boils down the complex world of digital marketing better than Econsultancy.
(Disclaimer: Yes, Econsultancy is a Velocity client but we don’t pimp unless we mean it.)