Our friend and client John Watton, Marketing Director of ShipServ, recently shared with us a Business Week article that dissects and analyses Steve Jobs’s latest keynote at Macworld (the one where he launched the MacBook Air).
The author, Carmine Gallo, refers to the Jobs approach as a ‘ten point framework’. Really it’s just a list of ten tips, but they’re excellent tips. If you follow them, your presentations will be much better — and many of the tips apply to written communication, too.
Lately, we’ve been exploring ways to deliver really powerful web seminars and these tips will all come in handy. I won’t paraphrase them but I do recommend the article.
And since writing the draft of this post, John’s CEO, Paul Ostergaard, sent a link to this terrific presentation on Identity 2.0 by Dick Hardt, founder of Sxip Identity. It’s an entertaining, funny introduction to a concept that Sxip is evangelising and an excellent example of how to sell a technical, abstract story without being technical or abstract.