We’re always telling clients that everything you do contributes to your positioning.
A great example from a drop-down menu in a Royal Opera House web form:
That’s just a small sample. Check out the form. [Choose 'Other' under the Title field.]
Did the ROH construct this delightful list of titles to avoid annoying its Earls, Dukes, Barons, Sultans and Rabbis (they must HATE having to choose plain old “Mr”) or is this just a clever bit of subliminal positioning?
Thanks to Katherine Hill for pointing this one out.