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Does search matter in B2B?

Search matters.

The Role of Search in Business to Business Buying Decisions by Enquiro and Marketing Sherpa reported the following:

  • 93% of participants said they would research online when making a B2B purchase.
  • 95% said they would use a search engine at some point in the task.

It’s an old study but I can’t imagine the numbers have fallen.

Search matters.

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