I’ve been a follower of Jeff Ogden’s Mad Marketing TV series on YouTube — lots of great B2B marketing interviews. So I was honoured to be asked to be a guest.
My topic: Content Differentiation – how to make your content leap out from the fast-rising content ocean.
As content marketing goes mainstream, this will become the big challenge for all of us. It’s no longer enough to have an eBook. Now you have to build a content brand around really differentiated pieces.
Check out the interview (and sorry about the green jumper — Don Draper I ain’t):
Jeff puts out an edited interview every Thursday, then a follow-up chat called the After-Party ever Tuesday (a cool idea).
Here’s my after-party (sans disco ball):
Thanks again, Jeff, for inviting me on to your show.