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Content Development using Inbound Writer
12. 10. 2011 | 8 min read
Content Development using Inbound Writer
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Comments
Ryan Skinner October 12th, 2011
Doug, you are without a doubt the Chuck Yeager of real-time SEO writing. What did he say? Something like “Do what scares you, then go even further”.
Somewhere, someone is cranking out a string of posts that break into that +80 green territory – where even SEO angels fear to tread.
Katharine Tylko October 12th, 2011
Doug – I’m worried about your mental health. You need to get out more!
Mark McClure October 16th, 2011
Haha! But where’s the tool that’ll spin 25 unique versions of said post?
Doug Kessler October 18th, 2011
UPDATE
After writing this review, three nice things happened:
1) I got an email that said:
Hi,
Thanks for using InboundWriter! We noticed you got a score of 60.0 on your last document titled “Content Development using Inbound Writer” and we wanted to help.
Click the button below to have your document reviewed by an InboundWriter expert. After one of our experts has reviewed your document, you will receive an email with details on what they did to improve your score. This has proven to be a very effective way to get users comfortable with InboundWriter so we hope you will take advantage of this great service.”
Of course, I was curious so I submitted my review for review.
2) Then I got this from a real human named Jay McCarthy:
“Greetings,
Thank you for using InboundWriter and requesting a review of the document titled “Content Development using Inbound Writer”. Here’s my observations:
It looks like you’ve done a pretty good job of following the tips provided along the way. It appears that the only thing keeping you from achieving a higher score is the ranking of the terms you have chosen to emphasize.
These terms are fine but just not heavily searched for by potential readers. If you are able to find a four or five star terms which are on topic and can be emphasized then your chances of obtaining additional visitors is greater by using them instead.
This of course presumes that the intent of your writing is not lost and you still feel that it flows naturally. There’s of course a fine line between choosing terms which are more heavily searched and trying to fit terms which do not add value to the reader.
In the end you may be happy to accept the terms which have a lower score and accept the reduction in potential reach of the document.
Some of the other terms such as “search engine marketing” or “search engine optimization” or perhaps “Inbound Marketing” may be appropriate for an article on InboundWriter for instance.
In the end it’s up to you, as the most important thing is to be informed and write good content.
Thank you again for using InboundWriter. By the way if you have any thoughts about how InboundWriter can be less obtrusive and yet provide guidance on best practices I’m keen on getting your thoughts. It’s a fairly new product and we’re always looking for ways to improve it.
Thanks again for using InboundWriter.
Regards,
Jay McCarthy
Chief Product Evangelist”
Those feel like really good suggestions to me.
Jay put aside the fact that the review was all about his company and delivered what they promised: an honest appraisal of the piece, with recos.
He then invited me to give my views directly to them.
And of course, Jay has a point: if I’m reviewing Inbound Writer, than the term SEO is supremely relevant, even if I wanted to write about content marketing.
So while I had fun teasing the IW robot for being a keyphrase-crammer, the robot actually had a point. Embarrassingly, the keyphrase-crammer turned out to be me.
3) I got a tweet from Inbound Writer that said:
“@dougkessler tx for the real-time review … would you have time for an online demo to explain a little more and get your feedback?”
An excellent example of social-media-powered customer support.
I do intend to go back and try Inbound Writer for another post.
If I do, I’ll report back.
Meanwhile, does anyone out there have any experience with it?