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Basecamp shows how it should be done

We’re helping Validis develop a website to sell their hosted application — a powerful app that checks any set of accounts for errors.

In exploring the simplest, friendliest, most compelling ways to do this, we realized it’s hard to do much better than the website for Basecamp, the web-based project management app.

Check it out. Super simple. Great demos. Leads you into the product without burying you in its richness.

Don’t know about you but it makes me want to give it a go. Check it out

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