LinkedIn just sent me a nice piece of highly personalized B2B email.
I’ve never seen ‘visual persoanlization’ in an out-bound email before but it’s pretty compelling to see the faces of so many friends and contacts looking back at me. I also like the little scribbled comments like ‘See Simon’s new job’.
The only question is whether the call to action is a bit weak. I wonder if they could have used this technique to get me to do something a bit more valuable to them — like upgrade to a Premium account (“If you were on Premium, you’d be able to ask Jason to introduce you to Richard Branson…”).
Recognise your face? Leave a comment.